Traci Herter

Experience

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  CustomInk

  Feb 2012 - Jul 2012

  Sales Service Representative

  • Provided design suggestions to customers using Photoshop & Illustrator software• Recognized for 75% WOW rate by customers and highest sales conversion rate for May 2012

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  The Venetian

  Oct 2012 - May 2014

  Direct Marketing Coordinator

  • Wrote creative briefs for direct mail promotions focusing on customer desires while collaborating with 5 to 7 internal and external team members and using Basecamp Project Management• Performed comprehensive data analysis for casino guest birthday promotions using Excel; updated casino guest promotion codes weekly using Adobe Photoshop• Designed age-specific demographic mailer with design attractors such as color patterns and images to attract new market segments

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  Mandalay Bay Resort and Casino

  May 2014 - Aug 2015

  Database and Campaign Specialist

  • Maintained brand standards by ensuring data integrity of property logos, offer components, disclaimers, and images in digital and direct marketing pieces• Collaborated with team of 9 internal and external members to create effective designs for digital and print campaigns requiring strong communication, organization and follow-up skills• Utilized Microsoft Outlook to communicate with team members and calendar reminders to keep track of meetings and project deadlines

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  Hakkasan Group

  Aug 2015 - May 2017

  Marketing Programs Supervisor-Email Marketing

  • Assisted Marketing Operations Manager with creating and deploying daily email campaigns using Marketo & Dreamweaver while ensuring brand consistency, clarity, and data integrity• Analyzed effectiveness of marketing automation campaigns on customer engagement with content using Marketo analytics; gave trends, issues and ideas for improvement• Managed marketing information from 20 external venues to meet publishing deadlines; created Google doc with formulas to provide KPI data and keep venues organized and on track• Collaborated with team of 4 to develop process creating personalized customer experience and improving customer segmentation through Salesforce and utilizing a “dedicated concierge” approach Show less

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  Self-Employed

  Jul 2017 - Jan 2019

  Independent Contractor

  • Ferguson Enterprises, provided part-time receptionist and customer service support. • New Hanover County Building Safety, offered front counter support and assisted with cataloging records project• Lumina News, performed website maintenance and design services

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  Flight Services & Systems

  Feb 2019 - Aug 2019

  Passenger Service Supervisor

  • Supervised ticketing and check-in process for new seasonal biweekly British Airways flights• Set up and provided all flight crew documentation for arrivals and departures; communicated with all departments via handheld radios keeping flight operations running smoothly

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  Envoy Air

  Aug 2019 - Oct 2020

  Customer Service Agent

  • Conduct ticketing and check-in process for all American Airlines flights; tag, lift and handle passenger luggage• Assist with gate check-in and boarding

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  Medical University of South Carolina

  Oct 2020 - Jan 2023

  • Develop quality auditing tools and training programs aimed at enhancing service andoperational performance for new and existing employees• Create and maintain training materials (PowerPoint presentations, SOPs, and Tip Sheets) for new hire courses• Experienced in presenting both virtually and in-person to various groups in size • Answer inquiries and schedule patient clinical appointments• Collect demographic, physician, insurance, employment, emergency contacts and other miscellaneous information needed to complete chart

  • Quality and Referral Management Specialist

    Oct 2021 - Jan 2023

  • Referral Management Specialist

    Oct 2020 - Oct 2021