Joy W.

Experience

• 

  Taoyuan Senior High School

  Jul 2015 - Jul 2019

  • Course Design & Development Lead

    Feb 2016 - Jul 2019

  • English as a Foreign Language Instructor

    Jul 2015 - Jul 2019
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  Professional Education at HGSE

  Jan 2020 - Jun 2020

  Harvard Internship, Product Planning

  [Internship at Harvard University (on campus Master's in Education program)]- Mastered expertise in leveraging learning theory, cognitive science, and design frameworks to create products that drive desired outcomes in users (e.g. behavior change). Applied learning to hands-on projects and internships.Project: Built a product to solve problems in cross-functional collaboration in online program development.- Led remote stakeholder alignment across time zones during COVID-19 through 1:1s and clear documentation.- Conducted user interviews to identify collaboration pain points (e.g. lack of common language) for target users including Harvard faculty and digital learning designers.- Created a product prototype to address communication gaps; features included platform plug-in selection filters, leading to adoption in online leadership program development. Show less

• 

  Hahow 好學校

  Jun 2020 - Feb 2023

  As the lead of a new product line, I spearheaded the end-to-end strategy, development & launch of Hahow Academy (cohort-based purchase product), driving a 200% increase in ARPU.[Business Strategy]- Expanded into a new sector (English test prep market) by leading the development of a product strategy, including market analysis, business model design, and revenue goal-setting to secure senior management buy-in.- Driving 20% monthly revenue growth by proposing a strategic pivot (e.g. scaling cohort launches, new segment expansion).[Product Management]- Led end-to-end development of the new product line, reaching a 40+% cohort retention rate.- Analyzed data to identify high product usage drop-off, conducted user research with a UIUX designer to uncover pain points (e.g. lack of outcome tracking), and crafted user persona to guide product development.- Led the MVP development and proved the hypothesis that progress tracking boosts user retention, (evidenced by a 60+% retention rate) leading to MVP scaling and market launch.- Developed a 1-year roadmap, prioritized features, and conducted market research of 3rd party solutions for build-buy decisions, securing alignment from senior management and cross-functional stakeholders.- Defined product requirements, user stories, and development timelines; led cross-functional collaboration (business, engineering, design) for Agile development.- Tracked product performance by defining key user engagement metrics, building a data dashboard to track weekly active users, and integrating multi-source data; gave weekly reports to senior management.- Used data analysis to persuade cross-functional teams to adopt a strategic shift in pricing and GTM plan, achieving a 63% conversion rate increase and a four-fifth cut-down on advertising costs. Show less Responsibilities: Led the development of growth strategies in users and content supply for two 0-1 products, Hahow Livestream & Article Platform, driving product growth including a 5x increase in livestream users.- Worked closely with product, engineering, and design in the creation and market launch of the products from product strategy development to iterations based on early adopter feedback and data. - Convinced all marketing teams to launch the new products by proposing multiple use cases, overcoming team marketing budget constraints, and reaching growth goals by leveraging external resources.- Identified supply-side user (content creators) pain points in hosting live streams (e.g. high internet speed requirements); persuaded engineering to adopt Zoom integration, scaling content supply. Show less - Localized content for DDI (a global consulting firm serving U.S. and Asia markets) to adapt a talent assessment product for the Taiwan market.- Successfully secured the company's first strategic partnership with the top industry leader by managing stakeholders from DDI China and DDI Taiwan.- Pioneered our company's first government partnership on content production with the National Development Council. Led the development of digital content including content strategy development, stakeholder alignment, and cross-team collaboration management (e.g. internal content production, external content suppliers). Show less

  • Product Line Senior Lead, Product Management and Business Strategy

    Nov 2021 - Feb 2023

  • Senior Growth Specialist, Livestream and Content

    Jan 2021 - Nov 2021

  • Senior Content Planner, B2B Corporate Training

    Jun 2020 - Jan 2021