Jodie Robins

Experience

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  Pretty on Me

  Apr 2014 - Jun 2014

  Marketing Lead

  Responsible for conceiving and executing marketing strategies and materials within a student start up company. Experiencing all areas of running a business including; team management, finance and trading overseas. Won most successful company.

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  ARLETTIE

  Jan 2015 - Apr 2015

  Team Leader

  Luxury sample sales and auctions. Managing a team within high security environments.

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  KITRI

  Feb 2017 - Feb 2017

  Marketing and Ecommerce Assistant

  Temporary Contract. Copywriting, creation of promotional imagery/materials and “stories” for targeted web and email campaigns.

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  International Brand Management & Licensing

  Feb 2017 - Aug 2018

  Junior Brand Manager

  Assisted in all Marketing, Promotion and Sponsorship activities of over 30 brands under the SDI umbrella. Involvement in a range of major global brands including; Slazenger, USA Pro, Everlast, Lonsdale, USC, Flannels, Sports Direct Retail and more. Daily tasks included: - Social Media planning (own channels and ambassadors)- Campaign concept & strategy creation- Range development with Buying/Design teams - Influencer & Celebrity liaison - Planning Photoshoots and Events - Assisting on Photoshoots and Events- Budget creation and monitoring - Proposals and contract negotiations - Creation of licensing materials and guidelines - Running of competitions - Organisation and involvement in Seasonal Category meetings Show less

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  Zagame Corporation

  Sept 2018 - Mar 2019

  Assistant Brand Manager - Robb & Lulu

  Management of three brands under the Robb and Lulu umbrella, catering to consumers from premium and luxury markets. - Creation and implementation of Brand strategy for INCH Bikini prior to and during launch phase.- Given total creative control for all brand marketing within 5 days of obtaining role.- Increased digital KPI's (engagement, CTR) averaging >+97%.- Implementation of KPI Tracking across all ROAS measured channels, including implementation of GA.- Responsible for all marketing including campaign planning, social media, press and wholesale outreach for all brands. Show less

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  Prima Careers - Career Management | Outplacement Solutions

  Jun 2019 - Nov 2019

  Marketing Executive

  Working directly under the Managing Directors for both the Sydney and Melbourne offices.- Managing digital marketing campaigns (Paid Search, SEO, Meta).- Management of CRM and loyalty program.- Organisation and promotion of events.- Creation of marketing materials including copywriting.- Research and implementation of new processes.

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  Plush - Think Sofas

  Dec 2019 - Jan 2022

  Marketing Coordinator

  Responsible for coordination of national marketing activities, including interim CMO Role for 15 weeks (Aug-Dec 2020) while recruiting for a replacement.- Ownership and management of Marketing Budgets- Ownership of Promotional Calendar and deliverables- Management of agency partners and 3rd party vendors.- Key role in Brand Repositioning (Oct 2021) '100% Made for You' & USP messaging - Coordination of activity including shoot planning, production and execution.- Management of local and national marketing campaigns.- Reporting key KPI's for business to senior Management team (including Board Report)- Reporting included: Power BI, Excel, GA, Mailchimp, Klaviyo, Facebook/Instagram and Microsoft Dynamics (including basic SQL)- Updating Wordpress, Magento and Google My Business- Competitor tracking and market analysis (external partner data) and implementation of strategies as a result.- Managing the Starlight Childrens Foundation partnership and annual fundraising campaign.- Streamlined existing processes to accommodate for business scaling.- Key role in the Mental Health awareness initiative and ongoing content/support provided to staff through COVID-19. Show less

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  Levi Strauss & Co.

  Jan 2022 - Jun 2023

  DTC Marketing Lead, ANZ

  - Leading the development of the overall digital performance strategy (including CRM, SEO, Paid Search, Programmatic Display and Paid Social) in partnership with key stakeholders to drive e-commerce & mainline growth. Maximise efficiency of campaigns and ensure ROI targets are met.- Develop marketing strategies for acquiring new customers and retaining existing.- Develop and manage the DTC calendar & deliverables (Mainline & .com). Ensure all campaigns/projects are delivered on time and all channels are updated correctly.- Analyze digital marketing analytics reports and share insights and recommendations.- Optimize and manage relationships with 3rd party partners, agencies and wider Levi's business globally. - Collaborate with Brand Marketing to maintain and communicate company brand, usage, and sub- brand strategies to ensure consistency, maximum consumer exposure and awareness. Partner on activations and key collaboration moments to maximize impact in market.- Collaborate with Merchandise/Planning teams to ensure key products and stories are effectively leveraged.- Develop staff incentives and drive engagement with Levi's stylists. - Manage budgets and all required reporting requirements with accuracy. Show less

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  Seed Heritage

  Jun 2023 - Feb 2024

  Digital Manager (Marketing & eCommerce)

  - Commercial Results: Largest November/BFCM period ever for .com/email/sms channels- Launched 4 Categories onto the Iconic- Launched SMS capability- Launched new website navigation with tangible conversion results - Led high performing team with a promotion delivered within 3 months - Implemented key CRM journeys with tangible revenue results

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  Freelance

  Jan 2024 - now

  Freelance Marketing Consultant

  Projects included:- International market entry for Women’s Resort Brand- CRM optimisation for not-for-profit organisation- eComm + CRM for local healthcare providerLed a small team working across 2x Womenswear focussed brands, including direct reports in USA + EU. Key projects: - Market expansion and positioning in EU + USA - eComm overhaul including journeys, UX + SEO strategies - Seeding programme implemented using Micro-influencer gifting and grassroots organisations Show less

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  Hey Bud Skincare

  Jun 2024 - now

  Marketing Manager (Brand - DTC + Wholesale)

  Led brand execution across DTC, Wholesale and Digital Channels. - Increased acquisition by 2x prior to BFCM period + introduced demand gen tactics prior to key promotional periods + product launches - Overhaul of Automations and loyalty programme- Activation for major retail partners, including POS + Display executions, GWP + staff incentives. Including full evergreen shelf elevation.- Website optimisation + overhaul of UX including Navigation + SEO