Shomak Mitra

Experience

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  Maruti Suzuki India Limited, Pune & Kolkata

  Feb 2005 - Mar 2008

  Assistant Manager – Sales

  I have anticipated sales and expenses goals monthly and annually and prepared departmental operating budget, Channel Sales Budgeting (Sales Promotion) & Sales Audit; communicate with dealer CEO/GM/SM to understand and address various issues & concerns; hire, train and monitor for Dealers & Motivation of DSEs (Dealer sales executives); and Inventory Funding : Arranging Vehicle Finance from Alliance Finance Partner.Achievements: Adjudged & Awarded “Most promising young talent in sales department in West Zone” in 2007 Spearheaded Millennium Mobility to highest growth in sales at 45% in West 2 in FY 2007-08 Contributed in highest growth in vehicle sales across West Zone for West 2 at 31% in FY 2007-08 Spearheaded Automotive Manufacturers Nagpur to highest growth in Vidarbha at 23% in 2007-08 Spearheaded Bhaiji Motors, Chandrapur to No 1 in sales support in West 2 region in 2006-07  Guided Mohan Motors to highest retail sales growth in East region at 15 % in FY 2005-06 Show less

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  Fiat India, Mumbai

  Mar 2008 - Nov 2009

  Deputy Manager-Dealer Development

  I had been involved to appoint & establish dealer network: inception to infrastructural development to inauguration; upgraded to a full 3S (Sales, Service, and Spares) to all new & existing dealerships. Visual Merchandizing: Compliances of Corporate Identity throughout dealer network; directed dealers in customer and sales satisfaction, customer retention, and follow up of post sales.Handled Vendor Development on key DI Elements to facilitate the company’s Corporate Identity; (PSF) for better SSI (Sales Satisfaction Index)/CSI (Customer Satisfaction Index) Score; and administration of organization’s ERP & CRM System (Web-DAC) in India.Achievements: Contributing in strategizing the network development plan for new FIAT Dealers Core team member in finalizing the indigenous vendors for dealer DI Elements Core Team member in Successful Launch of Linea Core Team member in Successful Launch of Punto Core Team member in Successful Launch of FIAT 500 (Cinquecento) in July 2008 Core Team member in Successful Launch of Palio 1.3 Multijet Diesel in March 2008 Core Team Member of Successful launch of 7 CBU Dealers in 6 strategic Cities in India Author & publisher of Network India Reference Book & e-portal for initial 64 TATA-FIAT Dealer Show less

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  Castrol India Limited,

  Dec 2009 - Apr 2015

  Senior Manager Sales Operations

  I have handled regional sales including team handling, Dealer development & key account management (including client acquisitions). I am responsible for sales planning, appointment & development of Castrol Independent workshop network,vendor management & development; Account management which includes retaining & developing strategic accounts, product development,joint sales campaigns with key accounts, assuring accurate quarterly payment of Business Royalty to Key Accounts.As a part of the strategic team I have developed KPIs (Key performance Indicators) for the entire sales team across all regions & business segments. I also devise the sales plan for the financial year in conjuncture with the key stakeholders.My marketing role involves annual budget reporting of Marketing in Automobile Lubes in B2B business; make state wise marketing plans along with the brand managers and handle all BTL marketing activity and scheme results.I manage CRM system, ERP & database management system (DBMS) for Auto Lubes business; conduct market research,create & maintain masters for MIS generation.Achievements: Conceptualized & lead project team in expansion of Castrol Pit-Stop & Castrol Car Care outlets Obtained A+ Rating in internal & external audit for Automobile OEM Business Royalty in 2015 Contributed significantly in Auto OEM Sales/Key accounts Yoy growth of 12 % in 2014-15 Successfully lead project in inclusion of 2 new OEM accounts in FY 2014 into Auto Lubes Biz Castrol STAR Club Award winner in Q4 2014 for successful Sales Flash Automation of Key A/cs Successfully lead & launched the new CRM Online site for Key accounts for better CSI Insights Spearheaded growth B2B business in West Zone by 18% as Regional Sales Manager Spearheaded growth of Retail sales (B2C) in Maharashtra by 11% as Regional Sales Manager Successful launch of online marketing insights portal for automatic input in dealer expansion Show less

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  DigitalEDGE360

  Jul 2019 - now

  Chief Strategist || Digital Marketing Head II MobileApp Business Specialist
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  Digital Edge 360°

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  Co-Founder I Chief Strategist I Digital Marketing Head I Mobile App Business Specialist