Charles Jenarius

Experience

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  Ogilvy & Mather Direct

  Mar 1987 - Dec 1993

  - Established an independent office and built a robust base of clients, many of whom were first-time practitioners of Direct Marketing Discipline - Key clients include American Express Card, AT&T, Welcomgroup Hotels (An associate of Sheraton International), HCL-HP (An associate of Hewlett Packard), Modi Xerox , LML-Vespa Scooters, IFB-Bosch Washing Machines, Motorola , Obeetee Carpets, Living Media India Today Business Today Magazines, HTV-Eyewitness Video magazine, The Tobacco Institute of India Show less

  • Manager

    Jan 1992 - Dec 1993

  • Group Account Manager

    Mar 1987 - Dec 1991
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  McCann Erickson

  Apr 1997 - Nov 2001

  - Managed a profit center, McCann-I, New Delhi. Was adjudged 'Office of the Year 1998' for overall performance among all McCann offices in India- Was Regional Account Director - Reckitt & Colman (South Asia)- Was McEd Leader for India (responsible for all India training & development)- Key clients include Reckitt & Colman, Gillette, Parker, General Motors, MasterCard, Nike, Excelcia (Nestle)(Joined as Client Services Director in December 1993, Promoted to Associate Vice President in 1995, and to Vice-President & G.M. in 1997) Show less

  • Sr.Vice President & GM

    Apr 1999 - Nov 2001

  • Vice President & GM

    Apr 1997 - Apr 1999
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  Rediffusion Y&R

  Dec 2001 - Jun 2003

  Sr. Vice President

  Rediffusion DY & R operations in charge for Delhi : Advertising, Wunderman (DM) Events, Promotions and Rural Registered a 28% growth in 2002 over the previous year, the highest among all Rediffusion offices in India Key clients include Bharti (AirTel, Touchtel, India One) Canon, Daikin, GPI, LG Was heading the Airtel team which worked on the roll-out of the brand for 22 circles as well as developing and producing the landmark A R Rehman TV commercial

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  MA Group of Companies

  Jun 2003 - Jun 2004

  Director (Communication)

  - In charge of communications for the MA Group of Companies, Nigeria which include: Globacom, an integrated telecom company, Conoil Producing and PLC, an oil drilling and petroleum products retailing company, Equatorial Bank and Devcom Bank, both into corporate and retail banking- Was able to establish and lead a local team of 20 professionals to look after the varied communication needs of the group, revamp the image of Conoil, Devcom and ETB and also launch Globacom right from scratch, to hosting The All African Games at Abuja Show less

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  Dentsu Aegis Network

  Jun 2004 - Dec 2007

  Rebuilt the image of the company / business and leadership team, resulting in registering 15% growth in 2005 and 20% growth in 2006 & 2007. Rated by RECMA as No. 6 in size, consistently during 2006 and 2007.Rated the 4th ‘Most Admired Media Agency 2007’ in India in national survey conducted by the Economic Times, Brand Equity Ad Agency Reckoner, for our performance in 2006.In 2006, were one among the 1st countries in the APAC region to transform from Media Planning to Communication Planning which resulted in offering a value-added service that not only differentiated the product but also enhanced revenue extraction from clients. Show less

  • Country Director

    Sept 2007 - Dec 2007

  • Group CEO

    Jun 2004 - Sept 2007
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  Economic Times, Brand Equity Ad Agency Reckoner

  Jan 2005 - Jan 2007

  Listed in Top 15 ‘Most Influential Media Personalities’ in India 3 years in a row (2005, 2006, 2007)
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  Interone Resonance

  Dec 2007 - Nov 2008

  Managing Director

  Set up two communication agencies: 1) Interone Resonance (a subsidiary of Interone, Germany/Resonance, Dubai) to handle the BMW advertising in India. 2) 4thD IMC (a healthcare communication agency) to handle the ethical as well as over the counter pharma products, in the capacity of a shareholder /MD for both these companies.

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  Globacom

  Nov 2008 - Jan 2023

  Regional Director West Africa, Marketing Communications

  Communications in charge for Globacom (an integrated telecom company), currently operating in Nigeria, the Republic of Benin and Ghana. Heading a team of over 80 staff.Handling internally all the integrated communication needs of the company – advertising, media, OOH, PR, events and promotions, sponsorships, TV shows, branding POS/merchandising – as well as assisting in paving the way to spreading its operations across all major countries in West Africa.Worked extensively with advertising, digital, designing, event agencies as well as TVC/TV program production houses in South Africa.Integral part of a team, as Reg. Director (W/Africa) Marketing Communication, that built an indigenous Nigerian telecom brand, to be the 4th most admired brand on the continent, by Brand Africa Survey 2018 Show less

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  Brand Quotient Communications

  Jan 2023 - now

  Managing Director