Akshay Kannoly

Experience

• 

  Mu Sigma Inc.

  Jul 2017 - Feb 2018

  Trainee Decision Scientist

  Business Analyst, Rapid Analytics Team – Fortune 5 Retail Giant• Assisted Fortune 5 retail giant with real time demand response during holiday season through advanced analytics• Analyzed and quantified the efficiency of various holiday marketing campaigns worth 20% of client’s revenue• Exposed to high value projects that had an impact on USD 2 bn worth of revenue for a Fortune 5 US retail giant• Automated various existing reporting dashboards like merchandising KPI etc. which increased efficiency by 15%• Conceptualized a holiday business dashboard which reduced turnaround time for descriptive analytics by 94%• Initiated process improvements leveraging dashboards which improved efficiency by 10% in data verifications• Organized knowledge transfer sessions within the organization on dashboard design, creation and automation• Appreciated by senior director of analytics of fortune 5 US retail client for enabling real time insight generationCredit Card Attrition Team• Assessed various factors causing credit card attrition for Fotune 100 US bank and strategized steps for mitigation Show less

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  Cultural Committee, IIM Kozhikode

  Jun 2019 - Jan 2020

  Elected Member

  • Secured sponsorship worth INR 0.5 mn for organizing Echoes, the cultural fest • Organized all cultural events on campus, each having a footfall of over 500, throughout the calendar year

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  Wipro

  Apr 2020 - Jun 2020

  Strategic Marketing

  Energy, Natural Gas & Utilities• Provided actionable insights by analysing SEO and B2B marketing strategies of 4+ international competitors• Streamlined social media strategies across Twitter and YouTube based on insights from 3 social media tools• Strategized framework for Twitter identifying potential target clients across 7 KPIs increasing ad cost efficiency• Achieved 54% increase in views and 46% increase in unique visitors and 20+ prospective customer engagements

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  Draup

  May 2021 - now

  Senior Consultant

  As a senior consultant and delivery lead at Draup, I drive high value data-driven consulting engagements performing industry-specific white space analysis, product or service positioning, expansion advisory, and vendor/partner sourcing; Assist in product solutioning/feature enhancements for new solution modules collaborating with Leadership and Product teams; Clients - Fortune 500 IT & PES firmsAchievements:• Led the sales intelligence consulting team and scaled it to a team of 20+ consultants, overseeing strategic projects across a portfolio of ~120 clients and ~$5.7 million in annual recurring revenue.• Achieved YoY revenue growth of 77% between FY22 and FY23, converting high value Fortune 500 prospects, leading critical pilot projects• Ideated, conducted webinars to growth leaders of leading IT and PES firms increasing engagement by 4x• Ideated platform features and designed wireframes increasing account planning efficiency for clients leading to ~94% retention• Awarded 'THE INSPIRE AWARD' in token of exceptional performance in FY 2023 Show less