Andrew Chang

Experience

• 

  Netmarble

  Sept 2017 - Nov 2017

  Marketing Intern

  Marketing:• Conducted market research to identify key cultural differences between Western and Asian markets and their users to be better adapt the company’s MARCOM strategy for Lineage II: Revolution’s launch in the United States (such as differences in how marketing messages are conveyed and marketing channels)• Identified key risks in our product launch, such as with the positioning of our game, and researched key characteristics of our key target audience, such as why users commit to MMORPGs, and suggested ways to implement those into our MARCOM strategy to improve user engagement and brand awareness• Participated in copywriting and created storyboards for the company’s Facebook page by integrating concepts from market research to adapt our message to our target audience• Analyzed media content created by affiliated influencers to monitor the quality of our marketing campaigns as well as identify areas of improvement to better convey our brand image and increase brand reachSQC Testing:• Analyzed the unique selling proposition (USP) of various game titles such as Disney Magical Dice, Star Wars: Force Arena, and Marvel Future fight to identify areas of improvement for the quality of life of users (including but not limited to game features, UI, UX, and payment models) as well as future business opportunities (such as further utilization of IP)• Acted as a bridge of communication between the product management team as well as development team by rigorously testing the games to ensure that any changes made to the games align with the brand’s image and business model(game features, UI, UX, and payment models) Show less

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  TicketDM

  May 2019 - Aug 2019

  Business Development and Growth Marketing Intern

  • Managed marketing campaigns on Google and Facebook ad platforms, optimized performance by utilizing tools such as A/B split testing to reduce average costs per installation/impression, and monitored the budget to make sure we were reaching target KPI’s/ROI’s• Identified key opportunities for growth and optimized marketing strategies to increase user acquisition, such as altering content strategies (delivery and placement), paid ad campaign tactics, and creating remarketing lists• Helped decreased overall cost of marketing campaigns (CPA’s/CPC’s) by conducting keyword and target audience research to better narrow our marketing focus• Created and optimized company website to increase number of app installs Show less

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  YouTube

  Nov 2019 - now

  Content Creator

  • Grew channel from 0 ->35k+ subscribers• Achieved over 15,000,000 channel views• Copyright, filmed, and edited over 200 videos• One of the highest ranked channels in my competitive keywords• Channel fully operated in a foreign language that I self-taught (Korean)