Feras Al-Eisa

Experience

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  SABIC

  Jan 2013 - Aug 2021

  Appointed by Senior Leadership, I defined & implemented global marketing communications strategies that boost UX & align with global brand strategy, guidelines & policies. Not only did I steer the development & implementation of regional activities & global programming, but I was also selected to lead multiple comprehensive projects, ensuring on-time delivery & satisfaction of scope & requirements. Controlling corporate media roadmaps, I directed projects that included uploading & publishing internal news while assigning keywords, topic tags & deep linking. My main duty was to uphold quality standards across communication channels for the Internet, Team Meetings, Cascade Processes, E-News, Poster Campaigns, & Internal Events. Moreover, I generated reporting to assess & improve communication processes & software while assisting with future-focused decision making based on data & analytics. Tasked with creating & disseminating internal communication, I supported corporate initiatives & aligned unit objectives to overarching corporate mission & vision. Providing guidance & mentorship to major project & program teams, I relayed lessons learned & industry best practices within marketing & communications. A key highlight of this job allowed me to govern internal communication policies & procedures, where I ensured compliance with standards & regulations.

  • Sr. Marketing Communications Business Partner

    May 2019 - Aug 2021

  • Sr. Analyst, Global Media & Internal Comm.

    Dec 2016 - May 2019

  • Analyst, Global Internal Communications

    Jan 2013 - Dec 2016
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  Ministry of Industry and Mineral Resources

  Sept 2021 - Dec 2022

  Investor Relations Manager

  Serving as a facilitator between the company and investors, I piloted global collaboration & integration for ongoing development & modernization, resulting in downstream investments in utilities, logistics, construction & industrial services. My role was essential to securing & sustaining strong partnerships with current & potential investors, shareholders & analysts. As the Point of Contact for investor inquiries & requests, I created & integrated the investor relations strategy, including identifying new investor opportunities. Selected Achievements:• Negotiated & secured over $9M ($8M goal) for the Future Minerals Forum 2022 sponsorship team, engaging with global mining companies to pitch & acquire sponsorship packages. • Stayed current on industry trends, competitive products/services, financial markets & investor relations best practices to provide strategic guidance. • Leveraged proprietary tools & analytics to gain an understanding of the investor base & market to specific audiences. • Collaborated with decision makers to ensure information transfer at every stage of the development life cycle. Show less

• 

  FitZone

  Jan 2023 - now

  Director of Product Marketing & Brand Manager

  As a self-starter and Co-Founder, built this business from the ground up, with a focus on improving client base, scalability, and growth targets. Not only am I independently responsible for navigating operations, P&L, PR & client development, but I also focus on product marketing & long-term growth. Constructing the entire business from concept to launch, I gained expertise in hyper-growth environments, launching & scaling new ventures, delivering high-value revenue & bolstering brand awareness across the tech landscape. Selected Achievements:• Spearhead overarching strategy, maximizing top-line performance through yield & revenue management. • Map sales initiatives to improve product visibility & quantify ROI.• Anticipate needs, pivoting initiatives to allocate resources & quickly mitigate matters. • Manage complex SDLC - requirements definition, rapid prototyping, implementation, testing & maintenance. • Demonstrate effective project management skills by ensuring timely delivery of projects without compromising quality. Show less