Kevin XIAO

Experience

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  Easy Group Inc

  Jan 2017 - Sept 2017

  New Media Designer

  -Using Wechat public account to promote the product (Lesson) -Organizing 2017 lunar new year promotion events and grant profit 5000+

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  University of Toronto Mississauga Chinese Students and Scholars Association

  Apr 2017 - Apr 2018

  Media Director

  • Uses social media to promote the organization activity • Creates unique advertisements for the sponsor like Easy group, PFAFF AUTO, Audi Mississauga, • Promotes 20+ events at most with 200 attendings, including skill development workshops, midsize networking conferences in the Creative & Business field.

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  PLP Studios

  Jun 2020 - Sept 2020

  Digital Marketing Intern

  -Design digital media campaigns according to business goals.-Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc. -Establish the web presence for PLP studio-Work to improve brand presence-Maintain and manage social media channels of Studio-Suggest and implement direct marketing methods -Suggest strategies and methods for improvement-Develop and monitor ROI and KPIs

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  L'AMOUR BEAUTY TRADING LIMITED

  Sept 2020 - Oct 2021

  Marketing Specialist

  • Planned and implemented paid and organic social campaigns on Wechat and Instagram and RedBook. Optimized campaigns for best performance and ongoing management led to a 30% increase in followers.• Acted as marketing specialist by monitoring insights, replies comments, and user-generated content on social media accounts and responding promptly, resulting in a 50% increase in sales. • Design and curate unique social media advertisements published in Official Accounts Superlife who is a famous WeChat Official Account in the Chinese community. The top view advertisement reaches 13k and the average view is 9k. • Evaluate important metrics that affect our new registered users, average transaction value(ATV), and sales. • Coordinate with the marketing manager to improve marketing results.• Identify the latest trends in the cosmetic industry to update marketing strategy in social media. • Develop and monitor each campaign budget. Show less

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  HomeLife Landmark Realty Inc., Brokerage

  Oct 2021 - now

  Digital Marketing Specialist

  ·Develop and implement the regular business email marketing strategy. Build KPI reports and analyze the performance based on market goals. By trying new designs and different wording, the average open rates increased from 5% to 18%.·Create, execute, and deploy landing page marketing campaigns. Perform quality checks and edit design, and layouts. ·Dicover more sales opportunities from new media. Helped the company set up a new social media account in Redbook. Based on the advertisements on the platform, attracts more new agents joined to our company.· Giving professional adverts when the company faces online public relationship risks. Helped the company solve the PR problem and rebuilt the customer relationship quickly. Show less