Michael Spreckley

Experience

• 

  EDGE Learning Media

  Mar 2007 - Oct 2010

  Logistics Coordinator & Copy-editor

  Part-time during undergraduate studies for operational and logistical support, including order management, warehouse deliveries, copy-editing and proofreading.

• 

  GetSmarter

  Oct 2011 - Dec 2018

  The collection and transforming of customer data into actionable insight, answering key buyer questions, supporting campaign strategy, and promoting customer understanding for enhancement, innovation and service. Key responsibilities of the role included:* Defining target audience and designing consumer profiles for online short courses* Testing models that deepen the understanding of the brand's buyer motivations * Designing customer surveys to tap marketing opportunities and support business decisions* Making recommendations for stronger alignment of product to market Show less

  • Consumer Insights Analyst

    Jun 2014 - Dec 2018

  • Brand Strategist

    Jan 2017 - Sept 2017

  • Head of Insights

    May 2012 - May 2014

  • Academic Manager

    Oct 2011 - Apr 2012
• 

  Union Swiss

  Jan 2019 - now

  Packaging Process Manager

  Managing the process of creating localised packaging for specialist skincare products produced under the Bio-Oil brand through the company's propietry Translation & Artwork System for a global distribution network operating in 135 countries. The work intersects with many aspects of the business and involves content database management and identifying process-driven solutions and UX enhancements. Assimilating information from regulatory exceptions to language idiosyncrasies in order to define and refine design principles across all packaging elements. Liaising with print suppliers, barcode database management, configuring of logistics labelling and print-on-the-line instructions and updating packaging instructions for the production facility. Show less