Marion Choppin

Marion Choppin

Voice & Internet Product Manager

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location of Marion ChoppinCroissy-sur-Seine, Île-de-France, France

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  • Timeline

  • About me

    Group Marketing & Communication Director at HELPLINE #BtoB #software #Customer_Engagement #ABMarketing #socialselling #Bigdata #RFID #IoT #ESN #Marketing

  • Education

    • Classe préparatoire Madeleine Danielou

      -
    • Sup de Co Amiens Picardie

      1992 - 1995
      Sup de Co Business School

      Activities and Societies: specialization: Entrepreneurship & project management

    • VISIPLUS academy

      2018 - 2019
      Master's degree Digital Project Management
    • Université Paris Dauphine

      1996 - 1997
      Master Marketing
    • McGill University

      1994 - 1994
      Marketing

      Activities and Societies: Marketing planning Marketing management Finance Human resources management

  • Experience

    • GTS Omnicom

      Apr 1998 - Mar 2000
      Voice & Internet Product Manager

      GTS Omnicom, French telecommunication network and service provider (300 employees, 91M€ Turnover)>Missions:• Launch of the B to B Voice and Internet Dial Up products.• Carrier Pre Selection project leader.

    • MCI WorldCom / Verizon

      Apr 2000 - May 2003
      Indirect Channel Marketing Manager

      MCI Worldcom, International telecommunication network and service provider (98M€ Turnover & 750 employees)>Mission:Adaptation of the French products to the indirect sales and definition of the indirect channel strategy

    • Plantronics

      Jul 2003 - Jun 2004
      Marketing Manager

      Plantronics, American headset manufacturer (3000 employees, 630M$ Turnover) >Missions:Marketing & Communication manager • Annual strategic and operational plans to support office products (local Distribution Partners and OEM strategic partners) and home products (mobile and gaming lines)• Initiation of consistent MDF policy

    • Hub One

      Jul 2005 - Oct 2010

      Hub One, Aéroports de Paris subsidiary, French telecommunication network and service provider (98M€ Turnover & 750 employees)>Missions:Head of Customer Marketing (acquisition, retention & distribution channels)• Definition and delivery of annual Marketing Plan • Market intelligence• Definition and launch of acquisition, retention and distribution strategies• Tailored offers for channel• Management and development of a team of 3 marketing managers >Missions:Create and launch Hub One's RFID service offer• Opportunity study, business model, key success factors, go-to-market strategy• Ensures the product supports the overall strategy and goals of the company.• Responsible for the product planning and execution throughout the product life cycle, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, legal and engineering departments.

      • Customer Marketing department Director

        Jun 2008 - Oct 2010
      • RFID and Professional Applications Product Manager

        Jul 2005 - May 2008
    • PMP certification

      Dec 2010 - Aug 2013
      Project & Product Management

      PMP certification in 2013

    • Intersec Group

      Sept 2013 - Feb 2021
      Marketing Director

      Intersec is a leading Fast Data software vendor, designing innovative platforms enabling companies to leverage their Data. Their disruptive technology crunches and consolidates huge amounts of data coming from heterogeneous network equipment and IT, and turns them into actionable insights in real-time. Applications range from Customer Base Management, mass-scale Location-Based Services, Smart Cities, IoT and Business Analytics.Communication and Marketing Department management: - Marketing plans, budgets & KPIs- Market penetration: inbound marketing and demand generation for all personas, adwords, nurturing campaigns, marketing automation, events, webinars, sales support- Brand footprint: brand management, digital strategy, press, content marketing, community management, multiple awards, SEO Show less

    • HELPLINE

      Feb 2021 - now
      Group Marketing & Communication Director

      HELPLINE fosters the digital transformation of organizations and provides outsourcing solutions and expertise to the IT and business departments of French and international companies. Resolutely oriented towards user-centricity and quality of service, the group is known for deploying innovations that guarantee its customers the best level of performance.As a Marketing, Digital & Communication, I am in charge of HELPLINE, MyConnectedCompany and Everience brands.

  • Licenses & Certifications

    • PMP

      PMI
      Mar 2013
    • Google Analytics - GAIQ

      Google
      Jan 2019