Joe Dagnall

Experience

• 

  Red Bull

  Sept 2011 - Aug 2016

  Marketing Specialist

  - Planned, developed and executed locally relevant Red Bull events.- Managed 4 direct reports (Student Brand Managers).- Led the regional sports marketing program.- Led cross-functional activations that grew sales and media revenue.

• 

  Deliveroo

  Jul 2016 - Jan 2017

  Marketing Specialist

  - Created a student marketing strategy for the UK & NI.- Rapidly scaled student delivery rider applications (10k) over a 6 month period.- Led acquisition of leads through paid and organic search, display advertising, affiliate marketing, social media, e-mail, events, and other online and offline marketing channels.- Led partnership exploration with student relevant brands.

• 

  Red Bull

  Feb 2017 - Jan 2019

  Global Brand Marketing Specialist

  - Project manager for global brand building events across 80 countries.- Product manager for a safari browser and iOS based global reporting platform with 5k users, researched and prioritised new features, worked with developers and QAs to ensure we delivered value to users.- Led consumer data analytics trainings to drive markets towards global strategic priorities and revenue growth.- Managed creative branding agencies in the production of global creative assets and guidance.

• 

  MySugr

  Dec 2018 - Mar 2022

  - mySugr (owned by Roche) is the world's most popular diabetes mobile app, >6 million registered users, 84 countries.- My work has helped mySugr (Roche) to connect more customers with Blood Glucose Measuring devices than any other diabetes app in the world.- Focused on driving global commercial tactic implementation, I get our new products into the hands of people with diabetes, helping them achieve positive therapy outcomes whilst growing our business.

  • Global Business Implementation Manager

    May 2020 - Mar 2022

  • Internationalization Manager

    Dec 2019 - May 2020

  • Global Marketing Manager

    Dec 2018 - Dec 2019
• 

  Roche

  Mar 2022 - now

  International Product Manager

  - Leading a global growth team focused on driving customer lifetime value through digital solutions.- Increased the number of medical devices connected to digital solutions by 46% vs Previous Year.- Integrating the use of Artificial Intelligence in our growth strategy and tactics. - Leading partnership exploration with global leaders in digital and healthcare.