Neina Langford

Experience

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  Tavern on Broad

  Aug 2010 - Jan 2014

  MARKETING AND EVENTS MANAGER

  Web site maintenance and SEO optimizationData base maintenance and expansion (5K to 40K and growing)Private event coordination (specializing in alumni, reunions, and corporate events)Managing staff (~30 employees)Brand development and maintenanceGrass roots marketing through B2B and B2PWeekly newslettersSocial Media

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  East Coast Saloons

  Jan 2014 - Mar 2020

  DIRECTOR OF SALES, MARKETING AND SPECIAL EVENTS

   Directly supervise up to four stores nation-wide, contribute to new store openings, and create each store’s specific marketing agenda.  Direct various brand and sales management activities for multiple stores including in-store promotions, development of sales plans, coordination of private events, and execution of branded events to drive sales.  Manage the curation and publication of content and event promotions using company websites, digital campaigns, technology, public relations, and social media posts. Noted Accomplishments: o Developed and executed strategic plans to maintain a minimum YOY growth of 3%. o Grew databases, equaling over 500K, and directly supervise a team of 50 to 100 staff at each venue. o Built compelling content for websites including the expansion of SEO natural content and rating. o Created a fundraising program that raised more than $500K for local organizations. o Contributed to opening new venues. o Introduced a sales and marketing internship program that was approved and adopted by four local universities. o Revamped the sales building outreach program that is currently being implemented company wide. Show less

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  McFadden's at Citizens Bank Park

  Jan 2014 - Dec 2014

  SALES & EVENTS MANAGER

  Successfully restructured the sales office, and forged partnerships with local charities, raising more than $50K. Created monthly events to align with Philadelphia Phillies rules and regulations of branding.

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  FCM- Four Corners Management

  Mar 2020 - Apr 2023

  * Developed and executed comprehensive communication and marketing strategies for openings, seasonal openings, promotions, large scale events, and special projects.* Conceptualized and implemented impactful promotional campaigns for all venues, resulting in increased brand visibility and customer engagement.* Successfully managed the creation and execution of large scale events, ensuring seamless coordination and delivering exceptional experiences for attendees.* Served as the primary liaison for clients and partners with large scale event needs across all locations, fostering strong relationships and exceeding expectations.* Worked closely with third-party consultants as a public relations liaison, leveraging their expertise to enhance brand reputation and media coverage. Show less Played a key role in successfully navigating the first COVID-19 restaurant shut-down and reopening process, working closely with the team to ensure a smooth transition during challenging times.Conceptualized, implemented, and managed effective communication strategies across venues, prioritizing safety and maintaining transparency with customers and stakeholders.Reported directly to the Director of Operations and Development and the owner, demonstrating accountability and delivering comprehensive updates on marketing initiatives.Managed a dedicated marketing team, providing guidance, support, and ensuring effective execution of marketing campaigns.Collaborated with a PR consultant to handle all necessary in-house matters and strategically coordinate media appearances across television, radio, digital, and print publications Show less

  • Director Of Special Events and Marketing

    Mar 2021 - Apr 2023

  • Marketing Director

    Mar 2020 - Mar 2021
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  ECS Hospitality

  Apr 2023 - now

  Creative Director

  **Corporate Achievements:*** Successfully oversee the opening of multiple establishments, coordinating media coverage and events.* Lead soft opening and grand opening PR activities, securing media appearances and coordinating press visits.* Collaborate with photographers to capture high-quality visuals for marketing campaigns.**Website Design and Optimization:*** Design and create websites with functionality, aesthetics, and a user-friendly interface.* Implement features for easy content management by managers.* Optimize websites for enhanced user experience and facilitate direct contact.* Take charge of content creation, image selection, and SEO strategies.* Integrate social media platforms and analyze performance on mobile and desktop.* Strengthen online presence through Google Ads strategy.**Marketing Strategies and Campaigns:*** Provide comprehensive staff training on marketing.* Streamline software by transitioning to cloud-based services.* Develop and manage effective email messaging platforms.* Utilize public relations wire services for press releases and media coverage.* Enhance customer engagement through text and email messaging platforms.* Implement smart Wi-Fi systems for customer database development.* Develop secure and efficient company email platforms.* Plan and oversee development of brand affiliates.**Project Management & Team Development:*** Head brand campaigns and supervise creative, marketing, and sales content.* Work with company leadership to set project deadlines and goals.* Present project information to executives, teams, and clients.* Recruit and train team leads and managers.* Oversee marketing and paid social media ad campaigns. Show less