Venugopal Bollampalli

Experience

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  EENADU TELEVISION PRIVATE LIMITED

  Jul 2006 - Jan 2016

  Audience Research for Telugu States: Enhancing Reader EngagementConducted in-depth audience research across Telugu states to gain insights into reader preferences and consumption patterns. This research played a crucial role in understanding what readers truly want, allowing us to implement targeted special features in the Eenadu paper that significantly enhanced reader engagement and satisfaction. Worked as Feature writer and Sub Edtior at Central Desk Worked as a reporter and city bureau incharge.APART FROM news reporting managed the fellow reporters and freelancers who works for EENADU'S CITY PAGES. Selected for EENADU school of Journalism.Had the training in Basics of Journalism. Done editorial projects in Kadapa and Nellore District Editions Started my career

  • Audiance Reaserch

    Jan 2015 - Jan 2016

  • Sub Editor @ Central Desk

    Oct 2011 - Oct 2015

  • City Bureau Incharge @ Delhi bureau

    Jun 2009 - Oct 2011

  • Basics of Journalism

    Jun 2008 - Jun 2009

  • Freelance Reporter

    Jul 2006 - Jun 2008
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  BBC

  May 2017 - Apr 2019

  Senior Broadcast Journalist

  Successfully Launched BBC Telugu's Digital PlatformsLed a team of 30 journalists in the successful launch of the BBC Telugu website and its social media channels. Directed content strategy, brand marketing, and audience growth from the ground up. By delivering quality content, crafting high CTR titles, and implementing best SEO practices, we achieved 5 million users across BBC platforms within 2 years.This experience provided me with invaluable insights into digital product launches and advanced digital journalism, allowing me to contribute significantly to the growth and visibility of BBC Telugu in the digital space. Show less

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  Microsoft

  Apr 2019 - Apr 2021

  Lead Editor

  Microsoft News Telugu: Pioneering Content and AI in JournalismSpearheaded the launch of the Microsoft News Telugu site and its related products across Windows and mobile platforms.Managed end-to-end content operations across multiple verticals, including News, Entertainment, Sports, Lifestyle, Business, Auto, and Hyperlocal.Regularly tracked data and metrics on video consumption, text stories, and slideshows to optimize performance.Led daily planning for story selection, curation, and strategic placement.Drove social media operations to accelerate user growth.Conducted in-depth market research and competitor analysis to stay ahead in the industry.Established and managed media partnerships, collaborating with clients on content flow and planning special projects.Worked closely with the marketing team to align content strategies with revenue generation goals.Directed localization efforts for MSN Telugu, Microsoft Store, and Bing.Strategized and implemented AI integration in journalism, enhancing content delivery and user engagement. Show less

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  ACT FIBERNET

  May 2021 - Aug 2023

  Group Editor - ACT

  Handling over 10+ Unique TV channel operations. Creating/updating Content strategy according to the market demands. Content support for the Additional ad sales in the channels. We have completely re-branded and revamped the ACT Group of channels according to the latest trends to increase the viewership and revenue.

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  PRAVASA MEDIA LLP

  Aug 2023 - Oct 2023

  Digital Head

  Lead the digital products and platforms of Big Tv and improved by 300% of users and views in YouTube and Website Traffic and other social media platforms in a short span.

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  Asianet News Network Pvt.Ltd

  Oct 2023 - now

  Editor

  Heading Asianet News Telugu: Transforming Traffic and Brand ValueAs the head of Asianet News Telugu, I successfully increased traffic from 1.2 million to 7 million within a Year, even with a 50% reduction in manpower. My editorial strategies focused on revitalizing a platform that was nearly defunct when I joined, by enhancing content quality and brand value. Through innovative storytelling and a commitment to excellence, we have successfully revitalized Asianet News Telugu.