Mike Arrowsmith

Experience

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  ESPN

  May 2010 - Aug 2010

  Broadcast Intern

  •Personal Assistant to the John Thompson Radio Show•Created an entire NBA Draft player analysis packet for our broadcasters •Edited Sound Clips using Adobe Autoload software.•Worked off site at high profile events as a reporter. (Interviewed athletes that included 2010 Baltimore Orioles All Star Ty Wigginton, Washington Wizards Forward Yi Jianlian, and Washington Freedom Goalie Erin McLeod.

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  N.E.W. Customer Service Companies, Inc

  May 2011 - Aug 2011

  Client Services Intern

  Position: Client Service Intern•Helping to brand, market, and advertise our newest product called service valet to major corporations. •Assisted with researching new clients using Broadlook software.•Worked with creative teams to evaluate current and future point of purchase advertising.•Help write an extended service plan commercial that aired on Target’s in store advertising channel known as channel red.

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  TMP Government

  Oct 2011 - Dec 2013

  Account Executive Digital Advertising

  Manage day-to-day client relationship to ensure customer satisfaction. Primary responsibilities include client needs assessment and recommendation of products and services, and ensuring the quality of the end productResponsibilities:• Consult with client regarding ad placement and find creative ways to improve cost effectiveness of the end product• Work with internal media team on the development of media plans and drive implementation of media plans•Visit clients for meet and greet and/or presenting performance data and additional products and services--both formal and informal•Work with the client to identify needs and suggest alternative TMP product solutions•Maintain & distribute account information including creative and media briefs, client history conference reports, etc.•Respond to internal requests for client information from Business Development, Client Development, Creative, etc.• Assist with collection, a/p discrepancy and billing errors• Provide client reporting and budget metrics from internal systems on an on-going, as-needed basis Show less

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  White 64 (Formerly White+Partners)

  Jan 2014 - Apr 2014

  Account Executive

  I was primarily responsible for supporting in the maintenance and the development of existing product/brand accounts. As an Account Executive, I had critical interfaces with Creative (trafficking campaign material development, providing creative briefs, customer trends, and feasibility of communication strategies), media (strategic review, category review, campaign objectives and internal strategies) and the Interactive Team (program design, implementation and analysis). In addition, I was responsible for strategy interpretation, client service, internal communications, and business development. Show less

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  Sage Communications

  Jun 2014 - Apr 2017

  Using my knowledge of industry best practices, I develop and execute digital marketing solutions to help position my client's organizations as thought leaders within their industry. • Traffic Manager for advertising, digital, creative, and PR related projects• Provide administrative and creative support to the account management team• Support campaign development and execution, including conducting background research and preparing meeting notes, quotations, creative briefs, case studies, proposals, and client invoices• Coordinate and monitor project timing and budget • Maintain strong client relationships

  • Digital Project Manager

    Jul 2016 - Apr 2017

  • Account Executive - Advertising and Marketing Communications

    Jun 2014 - Jul 2016
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  Yoko Consulting

  Apr 2017 - Dec 2018

  Account Manager

  My primary responsibility was to manage my team and design and execute digital marketing strategies to help our B2B and B2C clients to impact the world through their web presence. During my time at Yoko Co, I either created or enhanced websites and marketing strategies for nearly 30 clients in fields such as nonprofits, healthcare, human resources, government contracting, accounting, wealth management, and associationsMy accomplishments include:- With a focus on lead generation, I worked with Censeo Consulting to create new messaging and redesign their website to serve as an integrated marketing tool which they are now using to reach public sector and mission-driven organizations.- Executed an inbound content marketing strategy for Helios HR to optimize their website for SEO. This included enhancing their blog articles for search, adding appropriate calls to action, and setting up forms and lead flows in their CRM (Hubspot). Additionally, I worked with our social media team to promote their latest blog articles across Facebook, Twitter and LinkedIn.- As the account lead, I was able to generate a positive ROI for Inova Health Systems following the redesign of the Inova VIP 360 website which was focused on selling concierge medicine and executive health services.- Created persona documentation, site maps, and user flows for a variety of organizations as part of outlining their website strategy.- Led a user-first focused redesign of the Thompson Greenspon website in order to better help to position their accounting services to nonprofits, government contractors, real estate companies, and professional service groups.- Worked with the Amazon Conservation Team to create a new website focused on informing users about the work they are doing to preserve the South American rain forest with a strategy towards targeting donors in mind. Show less

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  Echo&Co

  Jan 2019 - Apr 2020

  Project Manager

  In this role, I was a passionate project leader who balanced the responsibility of leading and mentoring project teams, helping drive project management efficiency and profitability across the agency, and delivering the highest quality product for Echo&Co’s clients.By doing this, I'm able to help carry out the Echo&Co mission to create digital experiences that reach people, unite them in purpose, and leave them feeling connected and well served.

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  Allegiance Group

  May 2020 - now

  I provide day-to-day account management with strategic guidance for Allegiance Groups ongoing clients with excellent service, responsiveness, and results leading to strong relationships and client satisfaction. The core responsibilities of my role involve leading relationships with clients and internal team members, managing teams to deliver web enhancements, tech updates, and marketing campaign work while being on budget and on schedule.In addition, I manage the life cycle and project strategy of full scale web design builds through discovery, IA/UX, design, development, QA and launch. Show less

  • Senior Digital Project Manager

    Mar 2023 - now

  • Project Manager

    May 2020 - Mar 2023