Anh Do Ha

Experience

• 

  Cao Minh International Service Trade Co., Ltd (Cao Minh Wine)

  Dec 2019 - Jun 2024

  Marketing Manager

  • Co-founded and spearheaded the marketing of Cao Minh Wine, transforming it into a beacon of quality and a prominent player not only in Hanoi's retail landscape but also in Vietnam;• Served as a strategic business advisor to Cao Minh Wines;• Developed and implemented a comprehensive multi-channel content strategy for Cao Minh Wines, encompassing Facebook, Instagram, website and YouTube, establishing the brand as a leader in content professionalism within the Vietnamese alcoholic beverage industry;• Developed and implemented comprehensive annual and seasonal marketing plans for Cao Minh Wines;• Effectively managed, coordinated and optimized performance marketing campaigns for Cao Minh Wines;• Spearheaded the development and execution of brand marketing campaigns for Cao Minh Wines, establishing a consistent and recognizable brand identity across all touchpoints;• Spearheaded the development and implementation of comprehensive B2B marketing strategies for Cao Minh Wines with a particular focus on franchising and nationwide chain store expansion;• Developed and implemented comprehensive training programs for Cao Minh Wines' marketing team and build a high-performing marketing organization;• Cultivated a strong and positive organizational culture at Cao Minh Wines, fostering a sense of collaboration and shared values among employees, driving engagement, productivity and overall success. Show less

• 

  Tuhu Bread

  Jul 2023 - now

  Strategic Marketing Advisor

  • Strategic marketing advisor of Tuhu Bread, Hanoi's premier bakery chain;• Developed a new brand identity for Tuhu Bread after 10 years;• Devised and implemented effective sales strategies for Tuhu Bread on e-commerce platforms like ShopeeFood, GoJek, GrabFood,...;• Developed and implemented a comprehensive content strategy for Tuhu Bread's TikTok channel with 140k+ followers;• Developed and implemented a cohesive social media content strategy for Tuhu Bread across Facebook, Instagram, website;• Spearheaded and implemented the Tuhu Bread franchise strategy in the Hanoi market;• Developed and implemented a comprehensive branding strategy for Tuhu Group's new brand named Lala Rice. Show less

• 

  Naila Bubble Tea (Naila Fresh Tea With Nuts)

  Sept 2023 - now

  Strategic Marketing Advisor

  • Marketing strategy advisor for Naila Bubble Tea;• Managed and executed Facebook and food app sales campaigns to drive revenue for Naila Bubble Tea.

• 

  Ruou Go

  Nov 2023 - now

  Strategic Marketing Advisor

  • Advised and devised a digital marketing strategy to drive online sales growth for Ruou Go brand;• Advised and developed a B2B sales and marketing strategy for Ruou Go brand;• Managed, executed and optimized seasonal performance marketing campaigns for Ruou Go brand;• Spearheaded the training and development of marketing personnel for Ruou Go, established the Marketing department and instilled a marketing organizational culture for Ruou Go.