Casey Cleary

Experience

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  Oklahoma State University Athletics

  Jan 2009 - May 2009

  Marketing Intern

  Develop marketing activities and coordinated promotions for all Oklahoma State University athletic teams, assisted in ESPN College Game Day by conducting promotions and advertising sponsors. •Accomplishments include being appointed the title Softball Coordinator to oversee all related activities for Oklahoma State University’s softball team.

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  Encircle Marketing/ Red Urban/ Uproar!/ The Launch Point

  May 2009 - Aug 2009

  Advertising Intern

  Participated in a rotating Omnicom internship to learn and work in cooperation with agencies throughout the holding company. Selected as a lone regional intern to shadow and assist top creative directors and account service teams. Worked collectively and independently with each agency. - Encircle Marketing: Full service agency - Red Urban: Interactive agency- The Launch Point: Product innovation agency - Uproar!: Children’s advertising agency

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  VML

  May 2010 - Nov 2010

  Account Management Intern

  Developed competitive reviews for research, created scopes for client-agency agreement, assisted in new business assignments, facilitated meetings and worked on tight deadlines to meet numerous client needs. Selected for an extended internship to continue existing projects and prepare for a full time position.

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  The Richards Group

  Nov 2010 - Sept 2012

  Digital Brand Management

  Strategized a successful digital presence for clients including GameStop, Lifeline Skin Care, MD Anderson, NorthStar Anesthesia, Ram Trucks, Southern Methodist University, T.G.I. Friday’s and The University of Texas Medical Branch. Oversaw various aspects of client management comprising of budgets and distribution of quality material such as: • Website Design/Development • Email Design• Paid Media - Display and Search • Mobile • Social Media • Search Engine Optimization Show less

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  Dickey's Barbecue Pit

  Sept 2012 - Oct 2013

  Business Segment Manager/Growth

  Responsible for all aspects of creation, implementation and execution of franchise growth marketing and sales activities. Worked hand-in-hand with marketing and development teams to maximize growth potential while developing and maintaining brand standards. Pioneered an online ordering system and managed sales revenue and adoption rates within the sales channel. Supervised the new branding redesign of the interior and exterior of Dickey’s Barbecue Pit Restaurants.

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  Interstate Batteries

  Oct 2013 - Oct 2017

  Marketing Business Partner

  Oversee creative marketing implementation for National Accounts (such as Honda and Toyota), All Battery Center (franchise), independent distributors and internal business segments. Manage additional projects including the deployment of a company mobile application, evolving a project tracking system, and creating a dashboard to track key metrics within the department. Regular creative advertising mediums include: events, video, print, digital and radio.

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  Forte Payment Systems

  Nov 2017 - Oct 2019

  Product Marketing Manager

  Collaborate with product, sales, and marketing teams to strategize and implement comprehensive marketing plans for new and existing products.

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  Jameson Management & Marketing

  Jun 2020 - May 2022

  Senior Creative Project Manager
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  The Mini-MBA Program at University of Houston, Bauer College of Business

  Jan 2021 - Apr 2022

  Advisory Board Member
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  To Many More

  Apr 2022 - now

  Founder
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  Oklahoma State University

  Jun 2022 - now

  Associate Director Marketing Strategy