Racheal Richards

Racheal Richards

Virgin and Virgin Atlantic Affinity Partnership Manager

Followers of Racheal Richards586 followers
location of Racheal RichardsLiverpool, England, United Kingdom

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  • Timeline

  • About me

    Lead Product Owner

  • Education

    • Christleton

      -
      BA Hons
    • Brunel University of London

      1989 - 1992
      History & Politics

      Activities and Societies: Deputy Editor of University Newspaper

  • Experience

    • Bank of America

      Nov 2002 - May 2006
      Virgin and Virgin Atlantic Affinity Partnership Manager

      Responsible for the relationship management, launch and marketing of the Virgin Money and Virgin Atlantic credit card programs and business development team. Included extensive products development including POS technology, pre-paid, co-brand and rewards.

    • Bank of America

      Nov 2007 - Oct 2010
      Head of Partnership Operations and Centralised

      Responsible for Affinity based marketing operations including new programs, exit strategy, conversion and product, also relationship management of the 600+ smaller affinity programs at Bank of America.

    • Shop Direct

      Feb 2012 - now

      Responsible for overall work stream business leadership to the agreed strategic outcomes, benefit, cost and time profile. Effectively engaging internal and 3rd party stakeholders to enable the agreed input, approvals and outcomes for each stage of the programme. Ensuring the approval of deliverables in line with contract and business plan for each phase of the project. Manage outputs from workshops and reviews, demonstrating alignment with benefits dependencies. Challenge and drive decisions, issue resolution and creative thinking in support of business objectives, demonstrating appropriate governance and ensuring key stakeholders support business decisions made in relation to project scope, budget and benefits. Show less

      • Core Credit Workstream Lead (NCE)

        Nov 2014 - now
      • Senior Credit Product Development Manager

        Feb 2012 - now
    • The Very Group

      Jan 2021 - now
      Lead Product Owner

      Responsible for business leadership to the agreed strategic outcomes, benefit, cost and time profile. Effectively engaging internal and 3rd party stakeholders to enable the agreed input, approvals and outcomes for each stage of the delivery . As Lead Product Owner in the newly formed Product Squad, responsible for the change portfolio in that area of Financial Services. The squad will look to deliver the key strategic initiatives focussed on enhancing our customer journey whilst at the same time exploring and looking to implement new and evolving products, all of this whilst ensuring ongoing compliance with any regulatory change. Show less

  • Licenses & Certifications

    • Diploma in Direct Marketing (Credit)

      Institute of Direct Marketing