Iva Ramić Švec

Experience

• 

  Hortikom

  Nov 2007 - Nov 2012

  Bookkeeper

  Bookkeeping and administration, payrolls and other accounting tasks.

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  Henkel

  Dec 2014 - May 2018

  Organizing, implementing and analyzing strategical projects for 7 countries, SAP key-user, budget responsible whole Adria, proposal, execution and monitoring of marketing plans, market research and findings implementation, supporting new launches, supervising promotional activities, competition analysis, media briefing, coordinating with other divisions such as warehouses, sales, and purchase, ordering of incentives, displays and other promotional items, making POS materials, presentations, price defining, profitability and forecast responsible, project management Show less

  • Brand Management & Trade Marketing

    Jul 2017 - May 2018

  • Brand Manager Assistant

    Dec 2014 - Jul 2017
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  KEUNE Adriatic Group

  May 2018 - Jun 2019

  Brand Manager Professional Market

  Development, implementation, and execution of strategic and marketing plans for 8 countries, preparing yearly business Masterplan with B2B and B2C strategy, responsible for brand's pricing and profitability, realized sales plans and calculations, development of operational goals according to strategy, forecasts and stock responsible, project management, event management, coordination of marketing activities, brand equity campaigns, brand reporting and analysis, proposing, arranging and controlling promotive activities, market, consumer and trends tracking, copywriting, media management and briefings, POS materials, consumer and trend analysis, visual identity responsible, proposing new processes and business practice for implementation, compliance with legal regulations, Artworks Show less

• 

  Franck d.d.

  Jun 2019 - Jul 2023

  Brand Manager

  Developing short and long-term brand strategies and targets, with focusing primarily on consumer needs and market trends, new product development and launch, creating 360° campaigns and brand guidelines, brand revitalization and re-launches, market (consumer) research, cooperating with various stakeholders on daily basis, project leader

• 

  Atlantic Grupa

  Jul 2023 - now

  Senior Brand Building Manager

  Developing market relevant strategies for brand Cedevita, Cedevita Vitamin Water and Cockta in retail channel, strong focus on driving consumer and brand value through 360 activations, design and execute comprehensive sales activation plans that align with the company’s overall sales objectives and marketing strategies, providing regular reports and insights to senior management, collaboration with the distributor and various internal stakeholders to achieve brand goals