Nayri S.

Experience

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  Atento Teleservicios España S.A.

  Jan 2008 - Mar 2009

  Call Center Agent - B2C

  • Corporate customer service via call center• Sale of premium products for corporate clients• Staff training on new products.

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  Comtel Perú

  Jan 2010 - Dec 2012

  Product Manager, Marketing and Sales - B2B

  I started in this company together with the creation of it, finally, my actions were:• Design, plan and execute the Marketing Plan with strategies and action plans. (Digital, ATL)• Design, plan and execute the Sales Plan.• Lead the teams in charge of the application and execution of the marketing strategy in the operation.• Create and implement the "go-to-market" strategy by category.• Supervise the implementation of the website through UX.• Estimate and segment market sizes for company categories. • Supervise the correct development of the digital marketing plan in the different networks.• Ensure information efficiencies (costs and times)• Responsible for the management of the budget and profitability of the campaigns. Show less

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  Boyton SAC

  Mar 2013 - Mar 2015

  Product Manager, Marketing and Communications - B2B

  I assumed the position with many challenges working in:•Design, plan and execute the Marketing Plan with strategies and action plans. (Digital, ATL, BTL)•Design, plan and execute the annual Trade Marketing Plan with action plans.•Lead the teams in charge of the application and execution of the marketing strategy in the operation.•Create and implement the "go-to-market" strategy by category.•Design communication strategies with differentiated messages by category.•Identify and perform benchmarking, generating strategies from the information.•Supervise the correct development of the digital marketing plan in the different networks.•Supervise the implementation of the website through UX.•Detect market trends and opportunities, portfolio growth 10%•Ensure information efficiencies (costs and times)•Responsible for the management of the budget and profitability of the campaigns. Show less

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  Cafequipos

  Sept 2016 - Jan 2018

  Head of Marketing and Sales - B2B/B2C

  When I assumed this position I was able to perform the following functions:• Design, plan and execute the Marketing Plan with strategies and action plans (Digital, ATL, BTL).• Design, plan and execute the Sales Plan.• Follow-up and management of complaints, and correction of details in processes.• Attention management and management of brand indicators to achieve objectives.• Verification of sales and post-sales processes. • Supervise the development of the user-centred website (UX).• Design communication strategies with differentiated messages by category.• Estimating and segmenting market sizes for the company's categories. • Identify and generate archetypes for each product category. • Lead the change of processes generating a better workflow between areas. • Responsible for managing the budget and profitability of campaigns. Show less

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  Newport Capital SAC

  Jan 2018 - Dec 2020

  By promoting myself to this position, I was able to manage the following activities:• Identify and perform benchmarking, proposing improvement alternatives. • Monitor performance campaigns and obtain insights from web analytics to drive strategies.• Lead Scrum teams in CX design and implementation projects for each brand. • Tracking and managing complaints and correcting process details.• Verification of sales and post-sales processes. • Define the Journey map to determine the blueprint and pain points of greatest impact of change.• Redefine archetypes and buyer person for each brand through research and interviews.• Implement Customer Experience KPI's (ROI/NPS/SAT/CAC/Churn revenue).• Propose and secure changes to the platform for data processing and analysis (PowerBi). Show less In this position I was able to carry out the following activities:• Design, plan and execute the Marketing Plan by brand according to the business strategy.• Identify and perform benchmarking, generating strategies based on the information.• Supervise the correct development of the digital marketing plan (internal staff and agencies).• Supervise the programming of online and offline promotions.• Develop projects and workshops for the creation of events and promotions (Design Thinking).• Design and supervise the organisation and production of branded events. • Implement brand-led CX strategies. • Implement and track KPIs to measure management progress. • Lead the squad in the implementation and execution of the strategy.• Participate in high-level commercial negotiations.• Responsible for managing the budget and profitability of campaigns. Show less

  • Research and CRM Leader

    Mar 2019 - Dec 2020

  • Marketing Leader - B2C/B2B

    Jan 2018 - Feb 2019
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  Freelance

  Jan 2021 - now

  Business Consultant

  Business consultant, using agile methodologies to innovate in the shortest possible time creating new business opportunities. • Advice on Strategy Development and Management.• Elaboration of Strategic and Operational Marketing Plans.• Development and execution of staff training on innovation and marketing issues.• Training tools to work productively and happily.• Develop and execute for NGOs.• Advise on rebranding for startups.• Facilitator of Agile methodology (Scrum and Design Thinking). Show less

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  ZriPi

  Jan 2021 - Sept 2021

  Scrum Master

  • Facilitar eventos ágiles Ad-hocs asegurando la neutralidad en el contenido y su resultado.• Asegurar las prioridades, la agenda, el tiempo, los objetivos y la definición del éxito en la sesión.• Promover el pensamiento iterativo e incremental, así como la entrega continua y de valor. (tech squad)• Asesorar al PO y a los developers sobre los marcos y principios Lean.• Apoyar mediante coach al equipo para obtener un mejor desarrollo del mismo.• Utilizar métricas para medir el valor entregado (KPI, Burn Down chart, velocity) Show less

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  Grupo Prima SA

  Oct 2021 - Jul 2022

  Scrum Master

  • Facilitate agile events (expected by the framework) ensuring neutrality in content and outcome.• Ensure priorities, agenda, timing, objectives and definition of success in the session.• Promote iterative and incremental thinking, as well as continuous and value delivery.• Coach the PO and developers on Lean frameworks and principles.• Support by coaching the team for better team development.• Use metrics to measure delivered value (KPI, Burn Down chart, velocity).

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  Banco de Crédito BCP

  Jul 2022 - now

  • Coaching Product Owner and team members on the Scrum methodology and its flexibility. • Participation in the Tribe Identity sessions and each Squad. • Participate in the planning of Q – Pre Work and Big Room Planning. • Facilitate agile events ensuring learning of the framework in the business squad. • Working with Jira, Confluence, Kanban, Trello, Miro and Mural. • Training sessions, coaching, business consulting and mentoring. • Check Points with Product Owner and Chapter Leader, ensuring their objectives by role. • Use metrics to measure the value delivered (KPI, Lead Time, Cycle Time Burn Down chart, Velocity and Capacity) • Experince of working as a Scrum Master for up to 3 agile teams simultaneosly. (bussines and tech) Show less

  • Agile Team Coach Advance

    Oct 2024 - now

  • Agile Team Coach

    Jul 2022 - Oct 2024