Oindrila - Pinterest Strategist

Experience

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  Wooplr

  Sept 2017 - Feb 2018

  Business Development Intern

  Wooplr is a micro-entrepreneurship model for the anyone who wants to set up or to learn about building a fashion e-commerce business. Wooplr takes care of all the hard work - finding products and brands, technology, payments and refunds, delivery and returns, and a world-class customer care team.- Involved in customer acquisition.- Generating customer's demand through promotional and marketing strategies.- Sales Development.- Brand management, fashion curation and social media marketing. Show less

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  Adorable Information Systems Pvt Ltd

  Jul 2020 - Sept 2020

  Content Writer

  I was responsible to write content across:-Travel-Business-Art and Entertainment-Lifestyle-Online Business Service-Beauty and Fashion

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  AlignThoughts

  Oct 2020 - Jul 2021

  Editorial Writer

  Roles and Responsibilities:- Research and rewrite articles for given SEO keywords.- Make sure the given articles adhere to the AlignThoughts's template.- Optimize content for SEO and articles on a daily basis.- Collaborate and communicate with our editors effectively.- Deliver quality curated content.

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  Girlfriend's, Budget! L.L.C.

  Sept 2021 - Feb 2022

  Pinterest Manager

  1. Implemented keyword optimization strategies, resulting in a steady increase in impressions, reaching an average of 34,227 monthly.2. Achieved consistent growth in link clicks, with an average monthly increase of 14% from September 2021 to February 2022, driving traffic to Girlfriend's Budget! website.3. Maintained a steady engagement rate ranging from 3% to 7% across the specified months, indicating active interaction and interest from Pinterest users.4. Impressions surged, reaching a peak of 56,772 in November 2021, showcasing the expanding reach and visibility of Girlfriend's Budget! Pinterest content.5. Successfully managed and optimized Pinterest boards, incorporating relevant keywords to enhance discoverability and engagement with the brand's content.6. Implemented idea pins strategy, publishing engaging content once a week, resulting in improved engagement metrics and increased brand awareness. Show less

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  Introvert Heart

  Nov 2021 - Dec 2023

  This is my passion project and as a Pinterest Manager of Introvert Heart, I'm responsible for the following tasks:1. Optimizing a/c and keywords research.2. Developing monthly Pinterest content plan.3. Keywords research and updating keywords as per the predicted Pinterest trends.4. Designing high quality pin images.5. Writing keywords optimized pin titles and descriptions.6. Managing and Optimizing Pinterest boards with relevant keywords.7. Scheduling pins in two weeks advance.8. Publishing idea pins once a week for improved engagement.9. Creating monthly reports. Show less

  • Pinterest Manager

    Jan 2022 - Dec 2023

  • Founder

    Nov 2021 - Jan 2022
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  NAT + NOOR

  Mar 2022 - Nov 2022

  Pinterest Expert

  1. Increased outbound clicks steadily from 6 to 288 over the specified months, indicating growing interest and engagement with Nat + Noor's Pinterest content.2. Achieved an engagement rate ranging from 5% to 4%, showcasing the level of interaction and connection pinners have with the brand's Pinterest posts.3. Impressions consistently rose from 10,790 to 126,736, demonstrating the expanding reach and visibility of Nat + Noor's Pinterest presence.

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  Kindroot

  Apr 2022 - Apr 2023

  Pinterest Expert and Manager

  1. Successfully increased outbound clicks on Pinterest by an average of 150% monthly, driving significant traffic to the Kindroot website.2. Consistently improved engagement metrics, with an average of 20% month-over-month growth in engagements, enhancing brand visibility and interaction.3. Implemented strategies resulting in an average of 100% monthly growth in saves, effectively expanding Kindroot's reach and audience on Pinterest.4. Managed Pinterest account with a focus on branding and optimization, resulting in a steady increase in impressions, averaging 80,000 monthly.5. Utilized Tailwind to schedule and manage Pinterest content, communities, and scheduling, optimizing posting frequency and timing for maximum visibility and engagement. Show less

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  The Daring Kitchen

  Jul 2022 - May 2023

  Pinterest Manager

  1. Consistent increase in outbound clicks over time, reaching a peak of 4,109 clicks in March 2023.2. Maintained an average monthly growth rate of around 10% in impressions.3. Engagement metrics showed consistent growth, with the highest number of engagements recorded in March 2023 (43,810).4. Save metrics steadily increased from 4,311 in October 2021 to 12,122 in October 2022, reflecting the growing appeal and relevance of the client's content to Pinterest users.

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  Catherine Zhang

  May 2024 - now

  Pinterest Growth Strategist