Juan Eduardo Martinez Rojas

Experience

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  Terpel

  Feb 2015 - Jul 2015

  College intern of the aviation and marine area

  MissionHelp in the everyday operation of the aviation and marine area, focusing especially on efforts in marketing and communications projects and customer management. Results- Development of 6 extensive market research studies on new airports to operate in Panama.- Participation in developing the marketing plan and communication strategies with customers.- Review and cross vouchers for fuel consumption of airlines such as Avianca and LATAM.- Direct contact to solve the problems and doubts of Air France and KLM concerning fuel consumption. Show less

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  Consucon Limitada

  Aug 2016 - Aug 2018

  Junior Consultant

  MissionScout and manage new and existing consultancy opportunities and develop all the company's marketing and customer success management efforts. Results- Improved negotiations process and customer relationship by optimizing and consolidating customer information databases. - Search for new business and consulting opportunities - Developed and executed a comprehensive marketing strategy by developing the website and linked presence of the company achieving 7 new business opportunities through these channels. - Managed to satisfactorily complete 1 consultancy project worth COP $ 200 in net income for the company. - Assisted in multiple consultancy projects. Show less

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  Centro Comercial Plaza Roma

  Dec 2017 - Apr 2019

  Assistant of the chairman of the board of directors

  MissionHelp optimize the shopping center's everyday operation and develop outreach strategies to generate new possible rental opportunities. Results- Reduced operative costs by 33% by renegotiating deals with suppliers.- Reduced electrical billing costs by 3% by implementing a “switch off” plan.- Optimize the marketing budget by formulating and solving an optimization model in Excel.- Improved relations with tenets by implementing a new communication protocol between them and management. Show less

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  Optima Media S.L

  Sept 2019 - Jan 2021

  Digital Account Manager

  MissionTo explore and manage new and existing business opportunities for clients in the Spanish market to publish offers of their products and services on Optima Media's website, quierocomparar.com.Results- Increased monthly revenue of the website from 800 euros to 3000 euros - Launch of 2 new business categories (loans and energy).- Reduced the financial costs of the partnership (-50,000 euros) by negotiating and eliminating a restrictive clause in the contract between Optima Media and a premium affiliate marketing network.- Optimization of Google campaign costs by refining parameters and strategies. - Monitoring of lead nurturing campaigns using CRM tools. - Data analysis through internal analysis and reporting tools focused on ROI objectives. Show less

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  Castleberry Media

  Jul 2021 - Feb 2022

  Junior Account Coordinator

  MissionCoordinate and manage all the steps of the content creation process, from the investigation of trends to the delivery of the content to the clients.Results- Reduce trends data analysis time by 35%.- Managed 6 complex projects with different clients to completion for 8 months.

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  Centro Comercial Plaza Roma

  Apr 2022 - Mar 2024

  Social Media & Marketing Leader

  MissionConceptualization and execution of a coherent 360° marketing strategy to attract and retain businesses interested in renting a commercial space.Results- +37% new followers on Instagram every month for eight months. - +26% new likes on the Facebook page every month for eight months.- Execution of 5 successful events to attract clients.- Full occupation of the commercial spaces in 4 months (starting occupation percentage: 75%).

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  The Digital Thinker

  Jan 2023 - now

  Co-Founder

  Combino mi visión estratégica del marketing digital con un enfoque analítico e integral, fusionando mi formación en ingeniería y mi experiencia global para crear soluciones innovadoras y efectivas.