Leona Culler

Leona Culler

Travel Agent

Followers of Leona Culler553 followers
location of Leona CullerWaldorf, Maryland, United States

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  • Timeline

  • About me

    Retention Campaign Specialist at United States Postal Service

  • Education

    • Morgan State University

      1983 - 1985
      Marketing
  • Experience

    • VAGCO MEETING AND TRAVEL SERVICE LLC

      Sept 2001 - now
      Travel Agent

      VAGCO Meeting and Travel is the one stop solution for all of your business and leisure travel needs.

    • United States Postal Service

      Mar 2012 - Jul 2013

      Conducted safety observations and safety inspections for the 206/207 post offices, Capital District Plants and Headquarters. Assisted ingiving instruction on the use of the new version of the Safety Tool kit. Performed PEG evaluations for the offices with fifty or more employees within the local post offices. Created and issued safety talks to the plants and post offices. As part of the safety team, I was involved in conducting Serious and Plant accident reviews. Scheduled Driver refresher improvement classes for employees involved inat-fault motor vehicle accidents. Address safety hazard concerns from employees and referred to maintenance personnel for the abatement of any safety deficiencies. Assisted Supervisors in the use of accident reporting system and procedures for reporting an accident. Assisted with safety and health aspects of the Integrated Emergency Management Plan for the district or plant to include preparation of emergency action plans, coordinate with local emergency officials, and conduct safety training and exercises. Show less

      • Office Clerk, Vehicle Operations

        Feb 2007 - Jul 2013
      • Mail Processor

        Feb 1989 - Feb 2013
      • A/Safety Specialist

        Mar 2012 - Jul 2012
    • United States Postal Service

      Feb 2016 - now

      Develops and coordinates the implementation of retention campaigns and training materials to support sales professionals and customer service representatives achieve customer retention goals.Designs proactive outreach strategies, such as retention marketing campaigns, to re-engage customer segments to reduce churn and defection. Estimates the likely costs and revenue benefit associated with each retention marketing campaign. Liaises with USPS departments to determine the feasibility of implementing proposed retention marketing campaigns. Communicates with impacted departments to estimate their capacity to implement the campaign, the steps required and the cost.Determines customer segment lists to target in a marketing campaign by defining business rules. Reviews data analysis on customer segments most likely to churn and defect, by gathering and applying knowledge of USPS?s customers, and by reviewing information on customer overlap with other planned and in-market campaigns.Designs retention marketing campaigns by determining how to engage customers and the channel used to contact them, the target customer group, how customers will be divided into treatment and control groups, metrics to assess campaign success and by developing a campaign project plan. Show less Serves as the principal personal assistant to the USPS Vice President, Marketing, providing day-to-day administrative support and overseeing the activities of the Marketing Administrative support staff. Protects the Marketing department by exercising discretion and confidentiality with sensitive company information. Enhances executive's effectiveness by providing information management support;providing a level of professionalism while representing the Vice President, Marketing to others. Show less

      • Retention Campaign Specialist

        Jul 2021 - now
      • Retention Campaign Analyst

        Jun 2019 - Jul 2021
      • Executive Administrative Assistant

        Jan 2018 - Jun 2019
      • Administrative Assistant

        Feb 2013 - Jan 2018
      • A/ Sales Operations and Planning Specialist

        Feb 2016 - Jun 2017
  • Licenses & Certifications