
Leona Culler
Travel Agent

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About me
Retention Campaign Specialist at United States Postal Service
Education

Morgan State University
1983 - 1985Marketing
Experience

VAGCO MEETING AND TRAVEL SERVICE LLC
Sept 2001 - nowTravel AgentVAGCO Meeting and Travel is the one stop solution for all of your business and leisure travel needs.

United States Postal Service
Mar 2012 - Jul 2013Conducted safety observations and safety inspections for the 206/207 post offices, Capital District Plants and Headquarters. Assisted ingiving instruction on the use of the new version of the Safety Tool kit. Performed PEG evaluations for the offices with fifty or more employees within the local post offices. Created and issued safety talks to the plants and post offices. As part of the safety team, I was involved in conducting Serious and Plant accident reviews. Scheduled Driver refresher improvement classes for employees involved inat-fault motor vehicle accidents. Address safety hazard concerns from employees and referred to maintenance personnel for the abatement of any safety deficiencies. Assisted Supervisors in the use of accident reporting system and procedures for reporting an accident. Assisted with safety and health aspects of the Integrated Emergency Management Plan for the district or plant to include preparation of emergency action plans, coordinate with local emergency officials, and conduct safety training and exercises. Show less
Office Clerk, Vehicle Operations
Feb 2007 - Jul 2013Mail Processor
Feb 1989 - Feb 2013A/Safety Specialist
Mar 2012 - Jul 2012

United States Postal Service
Feb 2016 - nowDevelops and coordinates the implementation of retention campaigns and training materials to support sales professionals and customer service representatives achieve customer retention goals.Designs proactive outreach strategies, such as retention marketing campaigns, to re-engage customer segments to reduce churn and defection. Estimates the likely costs and revenue benefit associated with each retention marketing campaign. Liaises with USPS departments to determine the feasibility of implementing proposed retention marketing campaigns. Communicates with impacted departments to estimate their capacity to implement the campaign, the steps required and the cost.Determines customer segment lists to target in a marketing campaign by defining business rules. Reviews data analysis on customer segments most likely to churn and defect, by gathering and applying knowledge of USPS?s customers, and by reviewing information on customer overlap with other planned and in-market campaigns.Designs retention marketing campaigns by determining how to engage customers and the channel used to contact them, the target customer group, how customers will be divided into treatment and control groups, metrics to assess campaign success and by developing a campaign project plan. Show less Serves as the principal personal assistant to the USPS Vice President, Marketing, providing day-to-day administrative support and overseeing the activities of the Marketing Administrative support staff. Protects the Marketing department by exercising discretion and confidentiality with sensitive company information. Enhances executive's effectiveness by providing information management support;providing a level of professionalism while representing the Vice President, Marketing to others. Show less
Retention Campaign Specialist
Jul 2021 - nowRetention Campaign Analyst
Jun 2019 - Jul 2021Executive Administrative Assistant
Jan 2018 - Jun 2019Administrative Assistant
Feb 2013 - Jan 2018A/ Sales Operations and Planning Specialist
Feb 2016 - Jun 2017
Licenses & Certifications
- View certificate

Making a Career Change
LinkedInJun 2021 - View certificate

Gaining Internal Buy-In for Elearning Training
LinkedInSept 2020 - View certificate

Creating Positive Conversations with Challenging Customers
LinkedInJan 2023 - View certificate

Switching Your Career
LinkedInJun 2021 - View certificate

Become an L&D Professional
LinkedInJan 2021 - View certificate

Make the Move from Individual Contributor to Manager
LinkedInApr 2021 - View certificate

Project Management Foundations: Budgets
LinkedInMay 2023 
Lean Six Sigma Yellow Belt (ICYB)
United States Postal ServiceSept 2019- View certificate

Design Thinking: Customer Experience
LinkedInJul 2022 - View certificate

The Six Morning Habits of High Performers
LinkedInMay 2021 - View certificate

Customer Service Leadership
LinkedInJun 2022 - View certificate

Leading with Fearless Mindfulness
LinkedInSept 2021 - View certificate

How to Design and Deliver Training Programs
LinkedInOct 2020 - View certificate

Creating a Culture of Learning
LinkedInJan 2021
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