
Caryn Alves
Marketing Assistant

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About me
Wellness Enthusiast | Yoga Instructor | Group General Manager for ADBLU & Palmera Interiors as well as Founder of Design.Create ~ Client Service | Collaboration Agency
Education

Colourworks International
2017 - 2018Image Consulting Image Consulting
Accentuate Hair & MakeUp
2019 - 2019Basic Make Up Certificate Make-Up Artist/SpecialistBasic make up principles and practice.

Young Yoga Institute
2019 - 2020Hatha Yoga Teacher (200 Hour YTT) Yoga Teacher Training/Yoga TherapyHatha Yoga with the YYIhttp://www.youngyogainstitute.co.za

University of Pretoria
2003 - 2005BCom Marketing & Communication
University of Pretoria/Universiteit van Pretoria
2003 - 2005BCom Marketing & Communication Marketing & Communication
University of Johannesburg
2006 - 2006Certificate Management & Marketing in the Music Industry
Experience

Wierda Property Services
Jan 2005 - Nov 2005Marketing AssistantWierda Property Services is a property management company as well as letting and sales estate agency.Support with daily marketing activities working closely with the Marketing Co-ordinator and the CEO.

Gallo Images
Nov 2005 - Sept 2007Marketing Executive & Music Product Managero Develop marketing strategies for all product lines in Sub-Saharan Africa and Middle Easto Support sales department in meeting sales and revenue targetso Designing of “e-zines”, banners, adverts and presentations for online and print campaignso Manage and implement marketing initiatives for SSA and MEo Manage client database to ensure effective marketingo Manage regular website updateso Prepare and distribute press releaseso Liaise with UK regional office on daily marketing activitiesI started out at Gallo in a support role, Marketing Assistant, assisting the Marketing Executive with daily marketing activities and strategy across the Sub-Saharan Africa and Middle East regions. I was then promoted to Marketing Executive in November 2005 where I managed the daily marketing activities for Gallo Images in both regions. During my time here I developed and launched the Gallo Images library music department. I worked closely with the Marketing Director as well as the CEO. Show less

The Creative Coin
Jan 2007 - Jan 2008Creative Account Managero Run brainstorming sessions according to client briefo Generate creative concepts within brainstormo Develop creative concepts and strategieso Brief designers and manage throughout creative processo Construct and write creative proposal for cliento Copy writing for proposal and point of sale, pamphlets, brochures etco Present creative proposal to client brand managers for approvalo Develop alternative concepts after client feedbacko Work with operations department on final concept acceptance Show less

UMI Group: Blackvoice Marketing & Sintu Marketing
May 2008 - Oct 2009Marketing DirectorEmployed initially as a Senior Account Executive I was responsible for managing client accounts, meeting every need from advertising, new business development, marketing strategies and liaising with various suppliers from print to events. This role included drafting marketing and PR strategies, media monitoring, management of shoots and events and working closely with clients and serving their needs. As team leader I was responsible for the overallmarketing/advertising team. I managed the marketing team to ensure that strategies are created and implemented in the correct manor and that clients’ needs were met at all times.I was then approached to open and manage a new division for the Group, i.e., Sintu Marketing Solutions to separate focus from the Events aspect of the group. I was appointment Managing Director and was responsible for building the Sintu brand from the ground up and developed the initial vision and business plan. Show less

Beetle Inc
Nov 2009 - Nov 2013Promoted to Account Director at Beetle Inc and head up all Client Service within the Agency. Strategic Footfall Marketing.
Account Director
Nov 2009 - Nov 2013Department Head: Retail
Nov 2009 - Aug 2012

DigitLab
Nov 2013 - Oct 2014Client Director DurbanEmployed as Project Manager at DigitLab to manage various Client accounts. Role changed to Client Director for Durban in September 2014. DigitLab is a Digital Marketing Agency working with exciting clients moving in the digital space.

Kids Emporium
Oct 2014 - Oct 2017Franchise OwnerOwner of the Kids Emporium franchise in Hillcrest, Durban. Providing a variety of products from maternity wear and toys, to furniture, essentials, travel systems, decor and childrenswear.

Jane & John
Aug 2017 - nowPersonal styling, image consulting and personal shopping, online or in person!
Founder & Owner
Aug 2017 - nowOwner
Aug 2017 - Aug 2017

Cloud Nerd
Sept 2020 - Nov 2021Marketing ManagerOffering marketing consulting services to this startup software consulting firm based in Austin, TX. As Marketing Manager I created and implemented across a variety of tools and platforms including Salesforce, Pardot, ActiveCampaign and Outreach.io. Working across platforms and with a number of tools that were integrated with each other allowed for segmented marketing and lead generation.

Design.Create Marketing
Oct 2021 - nowManaging DirectorCollective marketing for clients based in Dubai. Helping clients to manage and create their marketing strategy and build their brands through the various marketing tools, both online, digital and print. Offering full Account Management and a one-touch point of contact.

ADBLU
Sept 2022 - nowGroup General ManagerInterior Design | Fit Out | MEP | Joinery
Licenses & Certifications

BCom Marketing and Communications Management
University of Pretoria/Universiteit van Pretoria
Languages
- afAfrikaans
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