Jo Benfield

Experience

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  Aitchison Raffety

  Jun 2006 - Jul 2007

  Marketing and Development Coordinator

  • Valuation client contact, working to develop the business and new business research.• Devising and implementing a marketing plan.• Working with outside agencies to produce marketing materials.

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  Blue Horizons Marketing

  Jul 2007 - Jul 2009

  Client Manager

  • Co-ordinating the production of marketing literature and advertising through liaison with clients, internal team members and external suppliers, ensuring projects were completed on time and to budget.• Copywriting, proof reading, writing design briefs, briefing photographers and designers, and organising the final print production through gathering quotes, selecting appropriate materials and print finishes. • Working on client websites using CMS, compiling website reports on visitor statistics and PPC campaigns. • Compiling mailing lists, organising DM campaigns and measuring their performance. Show less

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  Scholastic Ltd

  May 2010 - Jul 2013

  • Reporting directly to the Marketing Director, with responsibility for education marketing campaigns and email campaigns for the online magazines.• Planning, executing and analysing marketing campaigns from direct mail and email, through to the core catalogue of the year.• Effective project management to ensure all deadlines are met and additional costs are not incurred. • Working with colleagues in Design, Data Analysis and Product to fulfil marketing plans.• Costing campaigns, including managing and buying of print production.• Copywriting and proofreading, as well as coordinating amends from editorial.• Managing the Education sections of the Scholastic website, including setting up online promotions, uploading banner artwork and adding additional assets. Show less • Create and maintain mailing schedules for campaigns across 2 departments, communicating changes internally and to suppliers. Including coordinating mass international mailings throughout the year. • Liaise with other members of the marketing team to ensure that print components are quoted and booked with printers as required.• Check marketing proofs to ensure artwork is set up correctly, including liaison with postal account managers, and checking that codes are correct on marketing material for all parts of the business.• Work closely with key postal suppliers to ensure that competitive prices are received and mailings are delivered without delays or additional expense.• Regular contact with mailing houses to ensure that DM campaigns are fulfilled to brief and deadline.• Manage the delivery, count and wastage of all marketing stock• Book inserts and advertising with third party suppliers as needed.• Work with the Events & Exhibitions Coordinator to ensure that printed material is available. Show less

  • Marketing Executive

    Jun 2011 - Jul 2013

  • Marketing Services Coordinator

    May 2010 - Jun 2011
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  Scotts and Co

  Jul 2013 - Dec 2013

  Assistant Marketing Manager

  • Execution of all marketing communications for brands including: Email (including Trigger Emails) Retail PR Catalogue Wraps and flyers Social Media Home Pages Acquisition• Assisting with the planning and content of all marketing communications, including; setting campaign objectives, ensuring budget targets are met or exceeded and defining the promotional offer.• Analysing and drawing conclusions from results of all campaigns to optimise future plans and test tactics.• Providing full written and verbal briefs for all marketing communications for all internal parties.• Managing the campaign process and ensuring that timings are met.• Providing full briefs for external suppliers to ensure campaigns are executed correctly and on time.• Briefing and debriefing creative and copy writing.• Managing multiple projects simultaneously while meeting deadlines. Show less

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  Taylor & Francis Group

  Jan 2014 - Aug 2014

  Marketing Executive (Maternity contract)

  • Working within the Journals Marketing Team to look after a selection of Education Journals.• Devising integrated marketing plans, campaigns and strategies in line with company and departmental objectives for the full range of Education titles.• Working closely with at least one marketing coordinator.• Producing effective and measurable direct marketing and electronic marketing campaigns.• Monitoring sales, analysing campaigns and producing clear reports.• Researching and attending conferences (UK travel).• Planning and executing events such as journal launches and receptions.• Coordinating social media and creating innovative strategies to increase customer engagement.• Budget planning, implementation and control.• Liaising with key external and internal stake holders.• Researching and analysing competitors and competitor activity, identifying new opportunities and reporting on trends. Show less

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  Paper Panda Ltd

  Aug 2014 - Sept 2015

  Marketing and PR Manager

  • Researching, copywriting and putting together a monthly e-newsletter.• Booking advertising space with various magazines and publications.• Copywriting and putting together adverts and editorial pieces for various magazines and other publications, blogs etc.• Sourcing new suppliers and obtaining good purchase prices for stock and supplies.• Bookkeeping. • Putting together information to approach retail with a view to supplying our products.

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  Pearson

  Oct 2015 - Feb 2016

  Marketing Contractor

  • As a freelance Marketing Executive it was my responsibility to move campaigns forward and to be able to hit the ground running with campaigns.• Researching subjects and writing copy for both dm online and offline campaigns.• Putting together design briefs for campaigns, including full brochures and course guides, postcards, leaflets and emails.• Proof reading marketing campaigns, marking up any amends and errors using Adobe Acrobat and communicating these effectively with out of office designers.• Requesting data for mailings and ensuring that information received is correct.• Booking in print and fulfilment for dm campaigns.• Putting together email campaigns using an in-house email system, including uploading data, removing duplicates, adding in trackable website links and also running email tests.• Making website amends using an in-house cms system, also ensuring that dm campaigns are reflected online to ensure an integrated marketing approach. Show less

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  Social Animal Digital

  Mar 2016 - Dec 2017

  Account Manager

  • Researching and copywriting for online marketing including lead magnets, blogs, e-newsletters and social media.• Planning social media campaigns, writing engaging social posts, planning and implementing competitions across varying platforms and requesting suitable images from design. Scheduling across platforms, both natively and using Hootsuite Pro.• Managing online advertising campaigns and budgets.• The majority of my time at Social Animal was spent managing the social media for the retail brand Whittard of Chelsea, during this time I increased their Facebook engagement and therefore their organic reach on posts substantially. Show less

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  Bibby Financial Services

  May 2019 - now

  • Marketing Manager

    Jan 2023 - now

  • Marketing Executive

    May 2019 - Jan 2023