Johnny Ramseyer

Experience

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  Aleris-Hamlet Private hospital

  Oct 2007 - Oct 2011

  Student assistent

  Several diverse tasks:- Greet people welcome, taking calls etc. - Reporting on patients referred from public healthcare.- Scanning and archive journals.- Several Ad hoc tasks.

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  STOP AIDS

  Jun 2010 - Dec 2010

  Internship

  Focus: analyzing issues in relation to LGBT persons visits at their personal doctors. It was a qualitative analysis. A study which resulted in concrete recommendations, which Stop Aids did use in their future lobbying work.

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  Phd copenhagen

  Apr 2012 - Feb 2016

  In the position as Digital Planner was focusing on producing concrete digital campaign strategies for various customers. Also price negotiation with medias was included in my responsibilities. In the position a lot of focus on campaign planning and execution of social media was includ-ed. My clients involved: Copenhagen Airport, Danish Cancer Society, Orifarm, Ebay and SF. My tasks included:• Coordination of various campaigns and projects.• Counseling within tactical and strategic marketing strategies.• Assessment and advice about creatives and texts for general media, and social media.• Execution of Social media campaigns.• Planning and execution of Affiliate campaigns.• Relevant media procurement and negotiation with medias.• Optimization of campaigns on an ongoing basis, as well as evaluation and collection of campaigns. • Influence on the PR strategy for various customers.Client references: Kræftens Bekæmpelse, Copenhagen airport, Orifarm, Loreal Show less Working as a Digital Coordinator consisted of many technical as-pects. There was, among other things, focus on setting up specific cam-paigns in specific systems and setting up tracking on campaigns. There was also a lot of focus on generating evaluations for campaigns. Working as a Digital Coordinator has given me a lot of experience:• Great insight in the digital media market in Denmark.• Insight into advertising and use of social media, particularly Face-book, LinkedIn and Youtube.• More than 1 year experience in managing digital traffic (banner ad-vertising newsletters, Affiliate, etc.).• Extensive experience with targeting and Programmatic. Show less

  • Digital planner

    Sept 2013 - Feb 2016

  • Digital Coordinator

    Apr 2012 - Sept 2013
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  Vizeum Danmark

  Mar 2016 - Apr 2017

  Digital Account Manager

  Within my work as a Digital Account Manager, I have been responsible for several marketing projects and campaigns for many national and international clients (Norwegian, Honda, BMW etc.).Some of these are:- Tight time management of various digital projects.- Preparation of large Powerpoint presentations for client meetings.- Estimation of annual digital budgets for various clients.- Miscellaneous calculations of KPI´s.- Preparation of media cooperation agreements.- Preparation of digital strategies at year/campaign level.- Price negotiation with medias. Show less

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  TV2

  Apr 2017 - Jan 2023

  Medierådgiver for TV 2 Play

  In TV2 Marketing I am in charge of several processes, and part of others. Some of these are: - Involved in the SEM programme for TV 2 PLAY. - Ful responsibility for TV2.dk marketing banners.- Much involvement in TV 2 PLAY advertisement products (Addressable TV).- Responsibility for TV 2 PLAY campaigns in terms of TRP´s, Cinema, bannere, Addressable TV, SEM, outdoor, Etc. - Full responsibility for allocating the TV 2 PLAY external media budget. - Full responsibility for TV 2 salesmodel (continues analysis used to allocating external mediabudget in the correct way).- Full responsibility for picking out the programs used in marketing campaigns. Show less

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  TV 2 DANMARK

  Apr 2017 - now

  Jeg har ansvaret for et team af digitale specialister, der indebærer alle paid SoMe aktiviteter, Programmatic og direkte digitale indkøb samt Paid search. Jeg har ligeledes ansvaret for vores samlede paid budget for TV 2 marketing

  • Paid performance teamlead

    Jan 2023 - now

  • Medierådgiver for TV 2 PLAY

    Apr 2017 - Jan 2023