Macarena Arranz

Experience

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  Cygna

  Sept 2008 - Feb 2009

  Organizational consulting assistant

  I conducted the mapping of organizational processes, both formal and informal, providing detailed diagnoses and reporting on their status.I carried out on-site work, with an integral focus on the processes and the people in charge of executing them, ensuring a complete and effective assessment.

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  Pintos Vernazza & Asoc.

  Feb 2009 - Jul 2010

  Accounting assistance

  Accounting and tax management in general, assistance to clients, presentation of legal files.

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  Grupo Peñaflor

  Feb 2012 - Apr 2014

  Managed the HORECA channel, focusing on direct sales, promotions, and cross-selling to drive revenue growth.Implemented trade marketing strategies at key points of sale, enhancing product visibility and customer engagement.Expanded the client portfolio by onboarding new accounts as part of a strategic growth initiative.

  • Sales Account Manager

    Feb 2012 - Apr 2014

  • Young professional program in Sales Department

    Feb 2012 - Sept 2012
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  Henkel

  Oct 2014 - Dec 2015

  Brand Manager - International Marketing Unit

  As part of the Marketing team I worked on innovation projects for new product launches. I analyzed consumer insights and developed concepts for new products, including business model design, market testing, packaging development and implementation in different markets.I prepared monthly Market Share reports and income statements, providing key information for strategic decision making.Conducted market research, such as concept testing, brand tracking, Home Use Tests, and consumer and distribution panel analysis.Managed digital content, including web pages and audiovisual material development.I oversaw the development and implementation of international packaging, managing master artworks, claims, pack navigation and collaborating with creative agencies to ensure proper execution in various markets. Show less

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  TECHO - Argentina

  Jun 2016 - Oct 2019

  Implemented CSR and corporate volunteering projects in partnership with strategic partners.Established and led the International Cooperation department, expanding the organization’s global network and funding opportunities. Support and follow-up to the team of Fundraising Coordinators from the different offices in the country, accompanying the funding strategies, alliance generation, planning, event organization and local team management.

  • Corporate Partnerships Manager

    May 2018 - Oct 2019

  • Regional Fundraising Coordinator

    Jun 2016 - May 2018
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  Economic Development Ministry

  Apr 2017 - Jul 2023

  Entrepreneurship Training Program Teacher - Academia BA Emprende

  Served as a lecturer in business management and financial education for entrepreneurs in vulnerable situations through the Government of the City of Buenos Aires (2017-2023).

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  Environmental Projects

  Sept 2018 - Sept 2019

  Environmental Projects

  I have participated and continue to participate in various projects related to agroecology and food sovereignty. In this path I have been trained in composting project management, permaculture and environmental education. Among the various projects that marked my path there are community gardens, composting projects, seed shelters, reproduction and planting of native trees, among others. In addition, I have taught the workshop -Nutrition: Economic and Healthy Eating Project- in collaboration with Barceló University. Currently, I collaborate as a producer in a documentary project on environmentalism and agroecology and I am part of the Seed Shelter of the Hunger Museum. Show less

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  Engineering Without Borders Argentina

  May 2022 - Aug 2023

  Head for Projects Fundraising and Partnerships

  Developed strategic partnerships and led CSR and corporate volunteering projects.Successfully drafted and presented international cooperation proposals, securing funding for key initiatives.Managed the sales process end-to-end, acting as the main point of contact for donors and partners.Collaborated with the technical team to develop proposals that balanced organizational goals with donor needs.Planned and monitored loyalty strategies, ensuring consistent partner engagement.Maintained direct communication with donors and partners, fostering strong and lasting relationships. Show less

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  People's Health Movement

  Oct 2023 - Apr 2024

  Project Coordination - 5th People Health´s Assembly (PHA5)

  I remotely managed the planning and logistics for a global event with over 600 participants from 61 countries. Working alongside a multidisciplinary and multicultural team, I led supplier management and strategic partnerships to ensure all objectives were met on time and within scope. I oversaw mobilization for more than 400 international participants, managed visa processes for over 150 people, and maintained accurate registrations and databases while coordinating with local teams. I also delivered detailed final reports for internal and external evaluations, ensuring transparency and actionable insights. Show less