Andrea Powell

Experience

• 

  Microsoft Corporation (CompuCom)

  Feb 2010 - Jun 2012

  Senior Marketing Communications Manager

  Craft and execute the go-to-market strategy. Create product positioning and messaging. Create and manage the field enablement strategy. Report on results, identify new opportunities, and deliver strong ROI. Drive and develop internal and external communications, social media, PR, digital marketing and planning relevant events.Primary point-of-contact for Microsoft groups seeking to distribute diverse communications to Microsoft Advertising Sales and Support teams. Created and executed a communications plan that was adopted by our counterparts in Europe and Asia, allowing us to fine-tune by market and audience. • Worked with senior-level executives to ensure their projects, products and messaging was placed into the appropriate communications channel, this included working with our PR team, distributing internally and working with our partners to ensure consistency across channels. • Advised on vehicle, tone, method and timing of communications.• Managed operations of multi-channel communications to 1500+ sales and marketing recipients, and senior-level executives. • Successfully managed a team of marketing managers and oversaw a $1.5MM budget.• Global Planner for the Cannes Lion International Festival of Creativity, drove global marketing campaigns, defined the most impactful messaging vehicles for the global audience and developed compelling content.• Executive Producer on all internal and external video development asks. Drove planning, scheduling, budgeting, assets and talent acquisition. The primary point of contact between the creative team and the stakeholders. • Developed and produced a high quality, live webcast serving as the primary executive-level communications portal, reaching 1000+ employees. Show less

• 

  Microsoft Corporation (JefferyM)

  Feb 2013 - Sept 2013

  Senior Digital Community Marketing Manager

  Contracted by Microsoft to elevate the role and impact of social media and enhance the understanding of how conversations across the Internet are impacting the Microsoft Partner Network and the Worldwide Partner Conference brands. Evolve the established analytics into insightful actionable data to inform and equip management teams with unique insights allowing them to make key business decisions. • Manage social media for the Microsoft Partner Network and Worldwide Partner Conference. Develop strategy and execution of communications through DigitalWPC.com and social channels including Facebook, Twitter, and YouTube. Strategy and execution led to a 109% increase of fans/followers across Twitter and an increase of 41% on Facebook in less than 8 months.• Leveraging data from several social analytics platforms to identify influencers, content sources, and themes that are influencing the perceptions of Microsoft Partner Network and Worldwide Partner Conference. Synthesizing data to provide recommendations to various teams on how to optimize campaigns.• Responsible for the selection of tools to analyze sentiment, reach, and volume of messages as well as identify and engage online influencers. • Partnering closely with public relations, digital marketing, and engagement teams to implement proven methodologies and share best practices, in regards to how campaigns are executed, evaluated and measured.• Continually analyzing and optimizing social media tools to ensure data collection, sentiment, and outcomes are accurate and consistent, managing listening exercises around hot issues that could have a negative impact along with leveraging social to inform decisions around execution of appropriate mitigation plans. Show less

• 

  Fine Solutions

  Oct 2013 - Mar 2015

  Senior Sales Program / Operations Manager

  • Implement cost effective systems over capital, operating expenditures, manpower and wages. • Monitor key performance index (KPI’s), including forecast, delivery plan, efficiency, sales, support, quality, and excess resources. • Acted as a point of contact between clients and Fine Solutions in order to help them solve problems. This may include needing additional licenses, getting support or training, renewing maintenance or planning for upgrades and additional features.• Manage team of Operations Specialists and oversee a $5M budget. • Successfully managed competitor acquisition adding $1.3M in revenue to date in 2014 and allowing company to remain on Inc. 5000: Fastest-Growing Private U.S. Companies for 6th consecutive year. Show less

• 

  Salesforce

  Apr 2015 - now

  • Lead and manage customer renewals for strategic accounts, maintaining an annual quota of ~$37M with a retention rate of ~95%, consistently exceeding targets (100%-147% of quota).• Partner cross-functionally with Sales, Customer Success, Product, and Legal teams to streamline renewal operations, drive account strategy, and mitigate at-risk deals.• Spearhead a critical process transition for the global renewals team, leading system selection, training, and implementation, improving efficiency and standardization.• Serve as a trusted advisor to clients, proactively addressing challenges, optimizing account health, and supporting long-term customer success.• Deliver executive-level insights through forecasting, account tracking, and renewal strategy recommendations.• Mentor and train new Renewals Managers worldwide, presenting best practices on renewal strategy, pipeline management, and Salesforce fundamentals.• Play a key role in account planning and executive business reviews, collaborating with cross-functional teams to align on customer needs and growth opportunities.• Develop and execute at-risk mitigation strategies, successfully reducing churn and driving customer retention.• Led a pilot program for internal enablement, which was successfully expanded company-wide, improving employee onboarding and training effectiveness.• Leader of a team enhancing global team cohesion and engagement through strategic initiatives.• Supported executive communications and customer engagement strategies at major industry conferences and events. • Accelerate Graduate / Presidents Club. Show less

  • Principal Renewal Manager

    Feb 2022 - now

  • Sr. Customer Success Manager, Strategic Enterprise

    Jan 2018 - Feb 2022

  • Customer Success Manager, Strategic Enterprise

    Mar 2017 - Jan 2018

  • Customer Success Manager

    Apr 2015 - Mar 2017