Herman Antonov

Experience

• 

  TiboMedia Agency

  May 2015 - Nov 2021

  Product Marketing Manager
• 

  Crystal Service Integration

  Nov 2021 - now

  Head of Product

  We develop a CDP-platform for marketers to manage a loyalty program of retailers. We are focused on providing the market with the tools to- register customers in the loyalty program through various online and offline channels- collect and replenish customer profile information- collect information about purchases in online and offline stores, visits in the mobile app and online store, etc.- send personalized mailings - launch loyalty mechanics (algorithms for discounts, bonus points, chips, gifts, etc.)- send messages to the customer's screen (self-service checkouts in offline stores) or to the cashier's screen- provide the marketer with the ability to analyze customer behavior for more effective management of CDP-platform tools - automate the work of the marketing department, relieving the burden on employees- provide machine learning algorithms to maximize profits through presales and relevant product selections at the point of purchase Show less