Miyako Kuroiwa

Experience

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  Belluna Co Ltd

  Apr 2016 - Apr 2019

  Web Marketing Assistant

  - Effectively managed a large annual budget for PPC campaigns, including Google Ads, Facebook Ads, and DSP campaigns, to drive marketing success for a fashion e-commerce website.- Executed comprehensive digital marketing strategies, transitioning from manual bidding to automated ROAS bidding, resulting in a jump-up improvement in campaign efficiency.- Created product feeds and detailed reports using Microsoft Excel, and analysed results with Adobe Analytics, and Google Analytics to evaluate KPIs and customer attribution. - Analysed market trends and customer behaviour, providing data that informed strategic decisions, increasing overall sales.- Launched a new online shopping website and achieved an increase in sales within seven months. Show less

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  D.doq Pty Ltd

  Sept 2019 - Apr 2021

  Digital Account Executive

  - Spearheaded Google Ads and Meta Ads campaigns, and SEO optimisations across APAC regions, delivering an increase in sales for one of the key clients and consistently exceeding ROI targets.- Optimised PPC campaigns using advanced targeting and bidding strategies, significantly enhancing campaign performance across travel, education, and streaming sectors.- Conducted in-depth performance analysis using Google Analytics and Looker Studio, providing actionable insights to enhance campaign effectiveness and client satisfaction.- Collaborated with the digital team to ensure the accurate setup of Google Tag Manager, product feeds, and other essential components of paid search campaigns.- Led content & technical SEO audits and managed two website renewal projects, leading to a significant increase in sales from organic search traffic. Show less

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  Ve Global

  Jun 2021 - May 2022

  Account Manager

  - Managed multiple client accounts, including optimising customer journey strategies and e-mail campaigns to increase conversion rates.- Achieved an increase in annual revenue by refining customer journey strategies and enhancing conversion rates.- Collaborated closely with design and technical teams to develop high-impact ad creatives and optimise landing pages, significantly improving campaign performance and client satisfaction.- Enhanced client retention through proactive communication and regular business reviews. Show less

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  Intent.ly

  Jun 2022 - May 2024

  Client Success Manager

  - Directed strategic account management and partnerships across fashion retail, travel, and e-commerce sectors, driving revenue increases for key clients and improvement in customer retention.- Developed and implemented data-driven strategies to optimise conversion rates, achieving significant improvement in campaign performance through A/B testing and incrementality analysis.- Conducted in-depth campaign performance analysis providing comprehensive Quarterly and Monthly Business Reviews, delivering tailored data analysis and actionable insights using affiliate platforms that strengthened client relationships and boosted retention rates.- Collaborated with cross-functional teams, including sales, delivery, and technical departments, to implement and optimise customer journeys using Intent.ly solutions. Show less