Experience

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  Magppie international limited

  May 2007 - Jul 2007

  Product design intern

  As an intern, studied about the material and its manufacturing techniques of double wall stainless steel products. Project execution for domestic & international projects. Value of products for the Indian market in terms of form, aesthetics, varied finishes and textures. Developed material finishes & introducing new product lines with patterned, coloured stainless steel.

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  Magppie international limited

  Feb 2008 - May 2008

  Graduation project

  Designed Bar Accessories and Kitchen accessories for the export manufacturing business of Magppie International. Worked for various buyers like Crate and Barrel, Target, Walmart & Pottery Barn.Developed conceptual product called 'BAR TOWER' and other Bar Equipment & Kitchen Utility Products. Bar Product collection showcased at International fair Ambiente, Frankfurt.

• 

  Zoya - a tata product

  Jun 2008 - Mar 2009

  Customer experience designer l in house consultant

  Part of the Luxury Service Innovation Team - Design of the Luxury Customer Experience / Journey Design - Space Experience & Design - New Brand Design - Retail Audits & Processes - Brand Launch in Mumbai & New Delhi - In store Display (US Tanishq) - Collaborative Project with FITCH

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  Magppie international limited

  Mar 2009 - Nov 2009

  Product designer

  International & Indian Brand of Magppie : Product Innovation - Industrial Design - Systemic Design - Product Strategy - New Product Lines Export Market : Innovation & Design service for US / Europe / UK based big retailers Conceptual Products, Service Innovation, Specialized Industrial Bar & Kitchen ProductsCrate and Barrel, Target, Walmart, Pottery Barn, Boggi, Mono & many more** Product Innovation showcase at International fair Ambiente, Frankfurt.

• 

  Landmark group

  Oct 2010 - Mar 2011

  Furniture designer

  Interior Architecture - Interior Planning - Furniture Planning - Sales & Merchandising ProcessesWine & Food - Industrial Products

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  Independant consultant

  Mar 2011 - Jun 2012

  Product strategy & design consultant

  Clients : Many US & Europe based Premium Brands ( Biggest Retailers of US market) Product Strategy, Industrial Design & Innovation New Product Lines & Material Lines

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  Magppie wellness kitchen

  Jul 2012 - Nov 2017

  Strategic Innovation - International Strategic Partnerships & Collaborations - Innovation Processes & Management - Industrial & Architectural Innovation - Business Development through Design Led Methodologies - Product Service Systems Design - Collaboration with International Designers & Global Innovation Teams - Value propositions for new business ventures & startups - Business Innovation & Processes Multidiscilinary Design - Service, Product, Industrial & Systemic Design - Township Service Planning - New Business Development using core competencies & resources - Branding & Positioning - International Product & Material Development - New Vision Creation - Design Strategy for Business Design Management - Celebrity & HNI Space Design Projects in India - International Product Development - Global Collaborations with Designers - Industrial Design - Design for Lean Manufacturing & Production - Hardware Development - Creative & Strategic Design

  • Director - Strategic Design & Brand

    Jul 2015 - Nov 2017

  • General manager , Design

    Jul 2013 - Jul 2015

  • Assistant General Manager, Design

    Jan 2013 - Jul 2013

  • Senior Industrial Designer

    Jul 2012 - Jan 2013
• 

  Indian school of business

  Jul 2016 - Jul 2016

  Design thinking workshop facilitator

  Design Thinking Workshops for many engineering schools across Telangana.10 day design thinking programs for schools.

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  Independant consultant

  Nov 2017 - Sept 2018

  Service-space innovation & design consultant

  Innovating new service concept for Indian & international market. Innovating new service concepts & designing spaces around the newly built concept. Worked with startups to innovate service and then position themselves in the market. One of such projects could be seen in work portfolio under 'New Baby Furniture Brand'.

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  Flatworld designs

  Nov 2017 - May 2018

  Outsourced product / industrial expert

  Clients : US based retailers in home, furniture & non-essential retail such as Restoration Hardware & others - New Product Strategy & Brand Development for US based clients

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  Poli.design

  Oct 2018 - Jun 2020

  Student l politechnico di milano l poli.design

  Strategic Design Course at Poli.Design l workshops at Politechnico’s Business School (MIP) & Antwerp Management School (AMS)Project based course, Specialising Masters in Innovation StrategyPart of 13 Live Innovation Projects as a part of the cohort, projects done work various big organisations in Europe. Industries : Retail, Healthcare, Manufacturing, Packaging & more.Business Design l Design Strategy l Product-Service-System Design l Innovation Strategy l Value Creation through Design & Innovation Show less

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  Logotel

  Oct 2019 - Mar 2020

  Service design trainee

  Strategic Innovation & Design Projects - EU based organisationsBrand Positioning & Strategy Projects

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  Independant consultant/fashion designer

  Jul 2020 - Jul 2021

  Independent innovation consultant

  Led Strategic Innovation - Design Strategy - Industrial Design - Brand Strategy - Design Research - Positioning - Innovation Workshops - Value Creation & Business Design - Innovation Processes & Service Structures International & Indian based early stage startups.Test@Home, Singapore (Antler funded startup) New Venture by Capsul, India (Leaders in Streetwear Fashion)Blvck Pixel, France (Digital Innovation Firm)​​​​​​​Ideapace, Milan

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  Link

  Aug 2021 - Oct 2022

  Corporate Innovation Programs (Internal Innovation)Innovation Strategy Development (Through Co-Design Process)Leading Collaborative Design & Strategy Building Workshops for Innovation (Product Identification & Value Proposition Development) Application of Research & Experimentation processes for New Product Introductions /Finding the product-market fit through the same.Embedding Human Centered Process / Design led innovation process in various industries ; energy, healthcare & FMCG. Show less

  • Head - Strategic Innovation

    Feb 2022 - Oct 2022

  • Sr. Strategic Designer

    Aug 2021 - Feb 2022
• 

  Ey

  Feb 2023 - now

  Practice lead, design led innovation

  Senior Manager