
Leeor Winstok
Retail Sales Associate

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About me
Driving Growth & Innovation at Pepsi | BBA 2024 Wilfrid Laurier University | Expert in Marketing Strategy & Customer Engagement đ
Education

Lazaridis School of Business & Economics at Wilfrid Laurier University
2020 - 2024Bachelor of Business Administration - BBA Marketing 3.9/4.0
Experience

Journeys
Feb 2018 - Mar 2019Retail Sales Associate⢠Consistently exceeded daily sales goals by an average of 40%; highest salesâgenerating employee at the store⢠Trained coworkers on sales techniques to help underperforming staff meet their sales goals⢠Successfully resolved customer complaints to strengthen store reputation and grow customer retention⢠Processed sales, returns, online orders and gift card activations in a highâvolume store

Hero Certified Burgers
Jul 2019 - Sept 2019Supervisor⢠Trained new hires on cashier responsibilities, company policies and customer service protocols⢠Developed and implemented improvements to the training program for new hires⢠Responsible for mitigating concerns escalated within the store⢠Managed daily transactions, scheduling and inventory levels

The National Benefit Authority
Jul 2020 - Aug 2020Customer Service Representativeâ˘Handled an average of 200 inbound and outbound calls daily to promote the Disability Tax Credit program to new and existing clientsâ˘Implemented new methods for increasing efficiency of customer service representatives by 15% and reducing customer cancellations by 10%â˘Resolved complex client disputes in a professional mannerâ˘Effectively coordinated with the financial, sales, and legal departments to accelerate applications for Canada Revenue Agencyâs Disability Tax Credit

Millennium Financial
Dec 2020 - Aug 2021Promotional Marketing Specialistâ˘Implemented marketing strategies such as referral marketing and seasonal promotions, resulting in a 45% increase in company awareness and a 30% increase in clienteleâ˘Conducted postâpromotion analysis and made recommendations to optimize future campaignsâ˘Promoted services to recruit new clients and managed existing relationships to improve client retentionâ˘Executed market research to evaluate the current competitive landscape and identify new opportunities for growth

Creospark
Sept 2022 - Dec 2022Marketing Assistantâ˘Designed, integrated, analyzed and scheduled marketing content using Wordpress, Hubspot, and Canvaâ˘Utilized SEO techniques to improve the performance of blog titles, meta descriptions, social shares, and blog categories for strengthened brand recognition and increased viewsâ˘Conducted analytical research using Hubspot to determine the top performing CTAâs, blogs, and social posts to optimize future campaignsâ˘Developed blogs and webinar content that was promoted on the companyâs website and social channels such as Youtube, Twitter, Instagram, Facebook, and LinkedIn Show less

Samsung Electronics
May 2023 - Aug 2023Marketing Specialistâ˘Conducted an extensive competitive analysis of Samsungâs top competitors within the four major product lines to identify strategies to enhance website usability, content offerings and overall user engagementâ˘Presented comprehensive findings and actionable insights to Samsung's top executives; facilitated data-driven decisions to strengthen the companyâs marketing strategy and brand perceptionâ˘Created blog content and banner ads for LED Signage, Business Television, and Interactive Display products to generate leads and improve awarenessâ˘Developed product brochures and line cards outlining the features and capabilities of Samsungâs interactive displays to be used as a sales enablement tool by the internal sales team, reseller partners, and at future trade shows Show less

PepsiCo
Jan 2024 - Apr 2024Sales and Brand Development Representative⢠Increased the sale of Gatorade displays by over 40% to strengthen brand visibility and longâterm sales⢠Collaborated with store proprietors and managers to identify and secure opportunities for increased shelf space in medium/large accounts ⢠Conducted sales forecasting and inventory management to maximize supply chain efficiency and profitability⢠Executed corporate level sales strategies to drive profitability such as implementing large displays for key events like the Super Bowl
Licenses & Certifications
- View certificate

Content Creation: Strategy and Tools
LinkedInAug 2023 - View certificate

Advertising on TikTok
LinkedInAug 2023 - View certificate

How to Sell on Value, Not Price
LinkedInAug 2023 - View certificate

Social Media Stories: Creative Strategies and Tips
LinkedInAug 2023 - View certificate

Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung
LinkedInAug 2023 - View certificate

Using AI as Your SEO Assistant
LinkedInAug 2023 - View certificate

Social Media Marketing: Strategy and Optimization
LinkedInAug 2023 
The Fundamentals of Digital Marketing
GoogleSept 2022- View certificate

Social Media Marketing
HubSpot AcademyNov 2022 - View certificate

Marketing Software
HubSpot AcademySept 2022 - View certificate

Content Marketing
HubSpot AcademySept 2022 - View certificate

SEO
HubSpot AcademySept 2022 - View certificate

Digital Marketing
HubSpot AcademyDec 2022
Languages
- ruRussian
- enEnglish
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Eline meling leirhaug
Bachelor i Organisasjonspsykologi, HR og ledelseđŠđźâđNorway
Celeste estudante
Human ResourcesLisbon, Lisbon, Portugal
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