David Pool

Experience

• 

  Central Trust

  Jan 2008 - Dec 2008

  Account Manager

  Central Trust is the largest independently owned specialist secured loan lender in the UK.As an Account Manager I was responsible for selling and underwriting secured loans.Working from warm leads, a typical day would involve calling new customers and taking applications over the phone and then selling to them their loan options. I would then underwrite those loans to eventually pay out.

• 

  288 Group Ltd

  Jan 2008 - Aug 2016

  • Involved in the planning and co-ordination of digital advertising strategy to help meet and exceed company targets.• Responsible for ongoing website development specification and testing (including mobile).• Work closely with key third party suppliers/agencies to achieve company objectives.• Responsible for the placement, management and analysis of all online advertising.• Developing and testing a variety of creative approaches and improving on-page conversion.• Managed annual advertising budgets in excess of £1.5 million.• Presented regular quarterly results to the Chairman, Directors and key personnel.• Set up and ran an internal digital advertising training workshop – rolled out to all new starters/existing staff.• Manages an assistant within the digital marketing team. Involved in the recruitment process and have taken performance reviews.• I have written many internal documents for the business to aid new starters and existing staff. These typically consist of best practice/how to guides, flow carts, check lists, excel spreadsheets and PowerPoint presentations.• I have set up internal processes and procedures to help manage work flow and ensure that all key departments are working together in order to hit our digital advertising goals.Key Achievements• Responsible for moving all digital advertising in-house• Developed advertising campaigns through all major networks• Created key account relationships with Google, Facebook & Twitter• Seen digital become the business’s key source of new customers – 70% of total• Trained and developed “digital literacy” within the marketing team Show less

  • Digital Advertising Manager

    May 2012 - Aug 2016

  • Digital Marketing Executive

    Jan 2011 - May 2012

  • Product Group Manager

    Jun 2009 - Jan 2011

  • Marketing Assistant

    Jan 2008 - Jun 2009
• 

  Space & Time

  Aug 2016 - Jan 2023

  • Performance Director

    Aug 2021 - Jan 2023

  • Senior Digital Strategist

    Aug 2016 - Aug 2021
• 

  Funko

  Jan 2023 - now

  • Senior Manager, Digital Acquisition – Global

    Mar 2024 - now

  • Digital Acquisition Manager

    Jan 2023 - now