Jennifer Mason

Experience

• 

  The Garden

  Aug 2008 - Sept 2010

  Account Manager
• 

  Kgb

  Sept 2010 - Mar 2014

  • Built, grew and managed a team of digital content writers from an early stage in the business life• Ensured the team consistently created engaging, high quality content for site pages, email newsletters and social media inventory, achieving targets of over 100 unique pieces of on-brand content per week• Management of all outgoing newsletters, ensuring daily punctual delivery of accurate content to a database of 1.2 million customers• Editing responsibility for all site pages and emails• Ensured all sales were supported by relevant compliance documentation prior to launch, and all content was compliant with ASA and CAP codes • Increased customer acquisition, traffic, engagement, conversion and revenue. Show less

  • Publishing Manager

    Aug 2011 - Mar 2014

  • Publishing Executive

    Sept 2010 - Aug 2011
• 

  NCrowd

  Mar 2014 - Nov 2014

  Publishing & Compliance Manager

  • Built, grew and managed a team of digital content writers from an early stage in the business life• Ensured the team consistently created engaging, high quality content for site pages, email newsletters and social media inventory, achieving targets of over 100 unique pieces of on-brand content per week• Management of all outgoing newsletters, ensuring daily punctual delivery of accurate content to a database of 1.2 million customers• Editing responsibility for all site pages and emails• Ensured all sales were supported by relevant compliance documentation prior to launch, and all content was compliant with ASA and CAP codes • Increased customer acquisition, traffic, engagement, conversion and revenue. Show less

• 

  Dyson

  Apr 2015 - Sept 2015

  Project Manager, Global Retail

  • Managed the rollout of a global shelving system across hundreds of UK and European retail outlets• Built a tranched installation plan, and devised initial survey guidelines to collate information critical to the production of accurate CAD drawings, metalwork and graphics• Facilitated the production of copy, translations and graphics to ensure materials designed, art worked, printed accurately, and delivered to each site on time• Managed relationships with stakeholders and installation contractors, as well as in-house design and creative teams, to ensure work carried out to brief, to a high standard, on time and within budget. Show less

• 

  Swoon Editions

  Sept 2015 - Aug 2018

  Content Production Manager

  • Management of content for product catalogue, website, email and marketing materials• Recruitment and line management of the Creative team (copywriters, retouchers and graphic designers); ensured all KPIs met consistently, and improving qualitative and quantitative output• Increased team efficiency by 33% with a reduced headcount through analysis of processes and implementation of new practices• Introduced creative briefs, and project managed all on-site sales, marketing and event campaigns• Responsible for final sign-off of product catalogue content and marketing materials, including print ads, direct mailers, inserts, outdoor campaigns and catalogues• Worked alongside Trading and CRM Manager to implement promotional and full-price strategies, from conception through to launch• Editing and proofing of all copy for site, email, blog, social media and marketing campaigns; training copywriters and developing new tone of voice• Optimisation of digital product with external specialists, Conversion.com. Worked with in-house UX designer to evaluate user journeys, carry out AB tests in Optimizely, evaluate the significance of results and determine which 'wins' to roll out across the site• Project management of two full site rebrands• Quality-checked deployment of GDPR processes across the website and business. Show less

• 

  T-minus

  Mar 2019 - Oct 2020

  Operations Manager

  • Programme and client management for global training programmes, corporate innovation bootcamps and coaching workshops, including:- Creation and management of project plans, participant communications, stakeholder management, programme scheduling, venue hire, collation of training materials, psychometric assessments, feedback surveys, and review planning• Financial and administrative operations, including:- Client and consultant contracts, invoicing, cost estimates, financial reconciliation, P&L reporting, payroll, expenses, pensions, collation of VAT returns, management of programme budgets- PA to Founder- Diary management of internal and external meetings, coaching and training sessions, internal and external resource tracking, forecasting and planning, venue hire• Production, design and development of company presentation decks and training materials• Client, consultant, contractor and course participant liaison• Project management of company rebrand and website/content build• Implementation of company processes, documents and trackers. Show less

• 

  Oktopost

  Jan 2022 - now

  Customer Success Manager