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Hai-Line Liang

Hai-Line Liang

Communication and Marketing Assistant

Followers of Hai-Line Liang1000 followers
location of Hai-Line LiangGreater Paris Metropolitan Region

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  • Timeline

  • About me

    Product owner

  • Education

    • Anglia Ruskin University

      2013 - 2014
      Bachelor International Business Strategy

      EU Economy, International Marketing, Strategic management analysis, sustainable management futures, international intercultural management, Organisational Change Management, Undergraduate major project.

    • Ecole Conte

      2015 - 2017
      Master Management Luxe & Mode

      Understand the luxury and fashion market, the trend of the moment and textile cultureLearn how to fashion designing and infographicsFashion and luxury marketing and economyPrinciples of buying textile and merchandisingCreate a cloth brand based on travel

    • Université Paris 13

      2010 - 2013
      DUT Techniques de commercialisation

      Communication, marketing, sales, economy, management, logistic, maths stats, accounting, negocation, law, english, spanish and personnal project

    • The Bridge Ecole Entreprises

      2020 - 2020
      Licence UX/UI Design

      Introduction and learn the fundamtentals of UX DesignUnderstanding of users' behavior and the contextApply design thinking methods and conduct different kind of user testingPrototype digital solutions that help companies resolving problems

  • Experience

    • COFRAD MANNEQUINS

      Nov 2012 - Aug 2013
      Communication and Marketing Assistant

      - Marketing : Managing the website Mannequins Online, classification and checking availability of products, e-merchandising, photos shooting for the website, market analysis. - Communication : Photos shooting for children’s catalogue, creating and writing articles on www.displaysmannequins.blogspot.com, community management (Facebook, twitter...), designing newsletters, dressing up display mannequins in the showroom for customer’s visit. - Commercial : Taking orders and selling display mannequins, carrying out the after sale with customers, creating PowerPoint presentation with products to customers, dealing diplomatically with unreasonable customer’s requests. Show less

    • Inditex

      Oct 2014 - Aug 2015
      Sales Associates - Women section

      Greet and advise customersUse suggestive tools to increase sales (iPod, online)Maintain the appearance of the store by keeping the store clean throughout the dayExecute marketing and visual merchandising initiativesReceive store deliveries and restocking the merchandiseSupervise the fitting room in order to avoid any robberyPrepare winter and summer salesProcess cash register transactionsDeal with customers' refunds and exchangesOpening and closing the cash register Show less

    • Michael Kors

      Sept 2015 - Sept 2016
      Sales Associate

      Ambassador of the brandGreet and get to know customers, interact and create desireRespond quickly to customer requests or concernsKeep a client book and ensure loyaltyExecute visuel merchandising initiatives and maintain the store clean no matter whatAnswer customer’s phone calls and provide high quality customer serviceDeal with customer refunds, exchanges, detax and all transactions' proceduresRestocking the merchandise and prepare winter and summer's salesMaintain very good Key Performance Indicator (KPI)Help build a brand awareness in France Show less

    • Out Of X

      Jan 2017 - Dec 2017
      China Brand Manager

      Dealing all Chinese operation fronts including: Office, subcontractors, team and more.Logistics inventory management, international shipping, packaging & brandingHiring and Assist with new employee recruiting and setupWorking closely with the team and the founders, in China and overseasOrganizing and operating on Shanghai Fashion Week's events and offline activities.Managing the online platform between designers & buyersCreating designers'​ presentation to buyers, boutiques & trade show Show less

    • Louis Vuitton

      Jan 2018 - Nov 2019
      Sales Associate

      Ambassador of the brandGreet and get to know customers, interact and create desireRespond quickly to customers' requests or concernsProvide the highest quality customer serviceDeal with customers' refunds, exchanges, tax free and all transactions proceduresBe proactive for cross selling (leather goods, ready-to-wear, accessories, perfume...)Animation of the popup store (accessories focus)Develop a solid expertise for branding and an excellent team spirit

    • VOID

      Nov 2020 - Jan 2022
      UX/UI Designer

      Projets divers de création et refonte de siteAnalyse briefs et problématiques clientsRecommandations stratégique marketing digital (audit, benchmark...)Optimisation expérience utilisateur (userflow, arborescence...)Participation aux animations d'idéation (personas, tri de carte...)Design d'expérience et d'interface (wireframe, styleguide, design system, prototype fonctionnel...)Rédaction des specs et recette fonctionnellesRecherches iconographiques, fabrication de contenus et suivi de production Show less

    • IMBE France

      Jun 2023 - now
      Designer

      Création de l’identité visuelle, charte graphique et éléments graphiques (logo, icons, couleurs, typo…) Recommandations stratégiques digitalesRéalisation des supports de communication (carte de visite, plaquette de présentation, stickers…)Conception desktop & mobile du site webRédaction des specs et recettes fonctionnellesPrises de vues photos et vidéos sur chantier Création de contenus visuels, post production vidéo et suivi de productionÉlaboration planning éditorial des médias Animation et développement de la visibilité sur les réseaux Show less

    • Octopus HACCP

      Oct 2023 - now
      Product owner

      Optimisation de l'application en continueIdentification des besoins et problématiques utilisateursAnimation des ateliers d'idéation pour définir le MVP et priorisation des featuresCo-conception d'interface avec les équipes de design Rédaction des specs en anglais à destination des devsRéalisation de plan de recette et recette sur les nouveaux déploiementsIdentification des améliorations, prochaines évolutions et alimentation du backlog produitGestion et suivi des bugs et mises en ligne (tests de non-régression, rétro compatibilité...)Présentation des nouvelles fonctionnalités aux équipes opérationnellesParticipation active aux démo clients avec les équipes sales et CSM pour identifier des personas, job activities et problématiques Show less

  • Licenses & Certifications

    • HSK Level 5 et 6