
Albertus Raynaldi
Student

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About me
Brand and Marketing I Social Media Specialist I Graphic Designer I Content Creation I Creative Art Director I Photographer
Education

Universitas Multimedia Nusantara
2010 - 2014Bachelor of Arts (B.A.) Graphic DesignAktivitas dan Kegiatan Sosial:AIESEC, UMN Design Scholars Community,

Jubilee School
2007 - 2009Aktivitas dan Kegiatan Sosial:Chorus, English Team, Student Body Organisation

Newcastle University
2018 - 2019Master of Arts - MA Arts, Business and Creativity Postgraduate Studies
Experience

Universitas Multimedia Nusantara
Jan 2010 - Nov 2014StudentI entered the Visual Communication Studies Program at the campus, with specialization in Graphic Design.There I learned all I need to be a Graphic Designer from the basic tools and implementation in real life. I also learnt how to make a business out of it, as well as communication skills to converse with future clients in need of our service.

Well Noted Organiser
Jan 2012 - Sept 2013Well Noted OrganiserPart of the Creative team, I am in charge of the Graphic Design wise of this Event Organiser. That means I am in charge of handling Invitation Designs, Party Favor Designs, Yearbook Layouting, Backdrops, and a lot more. Since this Company is new and still going strong, I am hoping that this Event Organiser will soar and be one of the top Event Organisers in Indonesia.

HMFSD-2
Jan 2012 - Jan 2012Worked as a Secretary, writing notes about the committee meeting, as well as making formal letters to be handed to the Dean of Faculties, Executive Boards, and other staff members at my campus, Universitas Multimedia Nusantara. I also handle classroom permits for the committee to have meetings there. Worked as a Leader of the Publication and Documentation Division. I make promotional and non - promotional stuff such as Posters, Tickets for the event, Proposals, Backdrop, Certificate Templates, and many more. I also make sure that my co-workers don't slack off and do their job right on time.
Faculty Committee of Visual Communication Design
Feb 2012 - Jan 2012Halloween Party : A Frozen Nightmare
Jan 2012 - Nov 2012

UMN Night Event Organiser
Sept 2012 - Nov 2012UMN NightWorked as a Publication and Documentation Division, I handle promotional and non promotional stuff for the UMN Night event such as making posters, video opening and documentising the whole show.

AIESEC Universitas Multimedia Nusantara
Jan 2013 - Jan 2014Vice President of Marketing and CommunicationsIn charge of Social Media and Promotional items for AIESEC in Universitas Multimedia Nusantara. Also in charge of finding accomodations and guides for Exchange Participants abroad coming to Universitas Multimedia Nusantara for a humanitarian project.

PT. Sejahtera Arta Indah
Sept 2013 - Nov 2013Graphic Designer InternshipDesigning Clients' needs who comes and goes to our office and also in charge of distribution of the design and operating some of the machines to print the result of the design.

ETCLO
Apr 2014 - Sept 2014Graphic DesignerAs a Part Time Graphic Designer at ETCLO, an online clothing store company, I am in charge of the overall design on the website, as well as handling design needs for big events coming such as bazaars, markets, etc.Website : http://etclo.com

GF Culinary
Feb 2015 - Jan 2016Designing and applicating Content for GF Culinary's Food Chains' Social Media Accounts (Instagram, Twitter, Facebook) such as Song Fa Bak kut Teh, Marutama Ramen, Tajima Yakiniku, and Sticky Designing Promotional Collaterals for GF Culinary's Food Chains such as Fish&Co, Song Fa Bak kut Teh, Marutama Ramen, Tajima Yakiniku, as well as Sticky
Social Media Executive
Mar 2016 - Jan 2016Graphic Designer
Feb 2015 - Jan 2016

PT. Anugerah Citra Rasa (Francis Artisan Bakery)
Jan 2016 - Feb 2017Marketing Communications SupervisorAs a Marketing Communications Supervisor, I am in charge of handling Francis Artisan Bakery's Social Media, as well as having to create and control events that support the Bakery Brand.

Ravelle Restaurant
Feb 2017 - Mar 2018Social Media and Digital MarketingRavelle cooks home made delicious food and has become one of the sanctuary hideouts away from the hustle and bustle of Kelapa Gading.As a social media and digital marketing, I am in charge of handling their social media account, arranging and working together with the photographer, and creating media relations as well as arranging food blogger meetups to further elevate the brand.

British Council
Sept 2017 - Jan 2018Senior Graphic DesignerAs a Senior Graphic Designer in British Council, I work in sync with the Marketing Team for educational purposes in the myClass division.Job descriptions include designing collaterals for internal and promotional events.

Waroeng Indonesia LLP
Jan 2019 - Jan 2019Marketing InternEnhanced my design skills by designing marketing materials for Waroeng Indonesia's upcoming events and expansion. The internship also increases my knowledge of social media content creation and SEO. Strong communication and networking skills were also obtained throughout this internship as it is necessary to join the said events and create connections with potential future clients and collaborators.

Manta Sleep
Jul 2020 - Jan 2021Graphic DesignerManta Sleep is an e-commerce company located in Wyoming, United States, specializing in creating good quality sleep through their range of premium sleeping products.In this company, I'm in charge in liaising with a fellow graphic designer to create promotional materials for their products to be published live in websites such as Amazon and Shopify. Work also varies between maintaining product website design as well as social media content creation.

Travelodge Hotels Asia
Mar 2021 - nowTravelodge Hotels is a midscale hotel brand that has more than 20 branches across Asia ranging from Singapore, Malaysia, Thailand, South Korea, Japan and Hong Kong.As a Brand Manager, I am in charge of upholding the identity, reputation, and market positioning of Travelodge Hotels Asia. I work closely with my team of marketers and designers to develop and execute marketing strategies, conducting market research to understand consumer trends and preferences, overseeing digital campaigns and launches, maintaining brand consistency across all communication, as well as streamlining design work and requests from all hotel chains. Lihat lebih sedikit Travelodge Hotels Asia has different premises across Asia (namely Japan, Singapore, Malaysia, Korea, Hong Kong, Thailand, etc.). I am in charge of creating and executing creative campaigns for the hotels to develop.Working closely with the Brand team, we're in charge of coming up with ideas for brand content, as well as regional content for each hotels in their own areas.Various trainings in terms of visual creatives and social media has also been conducted by myself and the team during my time of work in TLA Lihat lebih sedikit
Brand and Marketing Manager
Apr 2024 - nowCreative Campaign Lead
Mar 2021 - Apr 2024
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
GoogleFeb 2020
Volunteer Experience
Exchange Participant/ English Teacher
Issued by Dare to Dream Project (Dalian, China) on Jun 2013
Associated with Albertus RaynaldiArt Director
Issued by Discover Indonesia on Jan 2018
Associated with Albertus RaynaldiRegional Content Writer
Issued by BroadwayWorld.com on Jan 2015
Associated with Albertus RaynaldiPhotographer
Issued by Newcastle Startup Week on Jan 2019
Associated with Albertus Raynaldi
Languages
- enEnglish
- inIndonesian
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