Ankit Khatavkar

Experience

• 

  Larsen & Toubro Infotech Ltd (LTI)

  Jun 2015 - Jun 2018

  Software Engineer

  Role: Assisting as a business acumen for understanding stakeholder’s requirements and developing iOS applications along with analyzing mobile applications and running ad campaigns for customer retention and increasing the overall business profits.Task Performed: • Understanding business requirement and assisting in business negotiation• Supporting in planning, designing, development, and deployment of business processes• Performing key tasks such as LOE impact analysis, ROI analysis & user specification analysis• Building data models, infrastructure & ETL pipelines for reporting, analytics & data synchronization• Developing strategies for search engine optimization campaigns• Providing digital marketing analytical support to derive significant insights• Leading a highly motivated team for designing and building iOS mobile applications• Handling on-call and in-person customers support• Addressing and monitoring client’s databases through SQL queries Show less

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  Viacom

  Apr 2019 - Jun 2019

  Data Analyst

  Role: Scrutinizing Viacom’s cost-per-mile (cpm) estimates and page-level impressions dataset used for publishing ads on Facebook by defining strategies to lower advertisement costs and target maximum audience based on demographics.Task Performed:• Understanding the project requirements• Cleaning and preparing data for exploratory data analysis• Interpreting large data set and analyzing results using statistical techniques• Imputing cost-per-mile values through a predictive modeling technique • Estimating average cost-per-mile, cost-per-click, click-through-rate values for page-level impressions• Constructing a pricing model by predicting impressions with maximum call-to-action (CTA)• Delivering valuable insights and recommendations Show less

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  Northeastern University

  Aug 2019 - Jun 2020

  Role: Reinforcing lessons presented by teachers by reviewing material with students one-on-one or in small groups.Task Performed:• Teaching and Lecturing students with additional course knowledge• Mentoring students with difficult course concepts • Performing research about the topics mentioned by the teacher• Assisting clerical help such as taking attendance, grading students, making project groups and helping students with technical difficulties Role: Responsibly handled heap incoming packages and improved techniques of space allocation for complete shelf space utilizationTask Performed:• Tracked packages, categorized storage on shelf space, and segregated packages for standardized management of inventory using Tetra software, thereby restructuring the space allocation depending on the category of the packages• Effectively managed about 4000 incoming packages every week and boosted customer satisfaction

  • Graduate Teaching Assistant

    Apr 2020 - Jun 2020

  • Parttime Associate

    Aug 2019 - Mar 2020
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  Dassault Systèmes

  Jan 2020 - Apr 2020

  Digital Marketing and Data Analyst Intern

  Role: Analyzing digital marketing websites using Google Analytics, preparing marketing campaigns and delivering vital business insights through dashboard creation and report generation using Google Data Studio.Task Performed: • Working on digital projects within a cross-functional team• Contributing to monthly analytics reports and custom analysis• Working on user experience definition and decision support through creative data analysis• Gathering and formalizing business needs from our stakeholders• Participating in the writing of functional specifications and reports• Participating in the QA phase, formalize and follow-up on bugs• Collaborating on the decision process from user experience definition through mockup creation, prototypes, SEO planning, content creation, and website launch Show less

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  University of Phoenix

  Jan 2021 - now

  Taks Performing:• Gathering high-level requirements from marketing business to develop analytics design and implementation documents• Handling the implementation of web analytics solutions for the university’s websites through Adobe Analytics reports• Prioritizing requirements and outlining marketing plans to target audience by providing incremental recommendations & insights• Performing A/B testing using Adobe Target for sites and campaigns to increase conversion rates and maximize user experience• Defining and developing tags, data elements and page load rules using Tealium Tag Manager• Strategizing solutions to grow organic & paid search traffic by optimizing content based on Tag Management & Analytics reports Show less

  • Digital Marketing Manager

    Nov 2023 - now

  • Senior Digital Marketing Analyst

    Jan 2021 - Dec 2023