Sara Hassan

Experience

• 

  Sara Hassan's Blog

  Apr 2010 - Jan 2015

  Content Creator & Editor-in-Chief

  Social Media Management, Graphic Designing, Content writing & Photography

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  Bahria College Karachi

  Aug 2011 - Sept 2014

  Lecturer

  Computer Science Lecturer, Graphic Designer

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  MullenLowe Rauf

  Sept 2014 - May 2019

  Heading a creative digital team for brands: Knorr, Surf Excel, Lifebuoy, Clear Shampoo, Fair & Lovely, Unilever Careers, ICI & Shangrilla Fruiti-O * Responsible for supervising the digital presence as a Team Lead* Devising creative strategies & executing campaigns beyond digital (PR, TV, Print & On-ground)* Working closely with the Creative Director on Digital & ATL integrated campaigns. Brands: Nestle Nesvita, Capri (ZIL), Peak Freans Chocolicioius & Pizza Hut.- Generating, developing & communicating new ideas- Planning, developing & management of content on all digital mediums- Advocating the brand on social media- Planning & placing media on digital platforms - Facebook Marketing Extraordinaire

  • Team Lead Digital Marketing

    Jan 2017 - May 2019

  • Senior Digital Content Manager

    Sept 2014 - Jan 2017
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  Khaadi Corporation

  May 2019 - now

  • Create multichannel (Paid, Social, Email, SMS) monthly strategies for target achievement for each region (PK, Chapter 2, UK, UAE, US)• Develop and implement strategies (creative & data-driven) to optimize sales funnel• Monitor consumer insights to develop creative marketing acquisition tactics/ideas• Supervise & develop creatives & content required for multiple campaigns• Develop email marketing strategies to meet monthly KPIs• Supervise campaigns from planning to execution and beyond to meet key performance metrics with the agency• Constantly optimize marketing activities to improve ROI/RoAS• Allocate budgets, analyze & recommend modifications to ad spends• Optimize campaigns to reduce Cost per Acquisition (CPA) • Maintain & monitor monthly reports, budgets, campaign performance, ROI, & channel metrics• Daily monitoring of KPIs on Google Analytics, Adwords & Facebook Ad manager Show less

  • Manager Digital Marketing | Performance Marketing - E-commerce

    Jan 2024 - now

  • Lead Digital Marketing - E-commerce

    May 2019 - now