Joseph Karanja

Experience

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  Nation Media Group

  Apr 2009 - May 2010

  Business Executive- Digital Division

  In the role of Sales Executive at the Digital Media Division of Nation Media Group, I led online advertisement sales for key platforms, including nation.co.ke, businessdailyafrica.com, and theeastafrican.com.Key Contributions:Strategic Online Advertisement Sales:Drove targeted online advertisement sales, customizing solutions for individual customers to enhance their online visibility and impact across NMG properties.Relationship Management with Marketing Agencies:Developed and nurtured relationships with marketing agencies by highlighting the advantages of online advertising. Crafted compelling presentations for agency clients, fostering awareness and engagement.Analytics Reports Expertise:Excelled in preparing and interpreting analytics reports, offering valuable insights into the performance and impact of online advertising initiatives for marketing agencies and individual clients.Achievements:Sales Growth and Client Acquisition:Contributed significantly to the growth of online advertisement sales, acquiring new clients and expanding the digital presence of NMG properties.Effective Relationship Building:Successfully cultivated strong relationships with marketing agencies, positioning Nation Media Group as a preferred partner for innovative online advertising solutions.Analytics Proficiency:Demonstrated expertise in analytics reporting, showcasing the effectiveness and value of our digital advertising offerings.Summary:As the Sales Executive in the Digital Media Division at Nation Media Group, I surpassed targets, playing a pivotal role in the team's success. My strategic approach to online advertisement sales, effective relationship building, and analytics proficiency positioned NMG as a leader in the dynamic digital advertising landscape. Show less

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  Olivine Technology

  Jun 2010 - Mar 2018

  Co-Founder and Business Development Lead

  As the Co-founder and Director of Business Development at Olivine Technology Limited, I played a crucial role in shaping the company's trajectory and ensuring its success in the dynamic tech landscape.Key Achievements:Product Market Fit Validation:Over seven years, I spearheaded numerous product validation experiments, including product trials, iterative testing, door-to-door marketing, cold-calling, and strategic partnerships. These efforts were instrumental in identifying the perfect product-market fit for our software solution.Target Market Identification and Sales Success:Within three years, I identified and targeted our ideal market—SME distributors of FMCGs—resulting in the closure of 20 sales deals. I oversaw the deployment of our software at 100+ client sites, training over 400 users.Strategic Sales and Fundraising:I excelled in negotiating high-level sales and actively participated in fundraising, closing deals with three private equity firms, contributing significantly to the company's growth.Responsibilities:Marketing and Branding: Led efforts to establish and strengthen Olivine Technology Limited's brand in the competitive software industry.Partnership Development: Built strategic partnerships, enhancing our product offerings and market reach.Sales Pipeline Generation: Identified and capitalized on opportunities, ensuring a robust sales pipeline for revenue growth.Head of Customer Support: Oversaw customer support, ensuring client satisfaction and maintaining high service standards.Lead User-Trainer: Played a crucial role in user training, ensuring clients were proficient in utilizing our software.My tenure at Olivine Technology Limited was marked by a commitment to excellence, innovation, and strategic business development, laying the foundation for the company's success in the competitive technology landscape. Show less

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  Self-employed

  Sept 2019 - Jan 2022

  Owner Manager

  In September 2019 I started a new venture in the agribusiness space farming strawberries and setup an apiary with 34 beehives. The learning curve has been fraught with crop diseases, pest attacks, crop failure and costly mistakes, however, perseverance is the name of the game. Someday my strawberries and honey will be world famous. A luta Continua!

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  Bora Biotech Limited

  Mar 2023 - now

  Business Development Lead

  Business Development Lead As the Business Development Lead at Bora Biotech, I spearhead initiatives to drive the adoption of our innovative biotechnology solutions, ensuring food safety across the agriculture sector from farm to fork. These solutions include aflatoxin test kits, education and sensitization training programs, animal vaccines, livestock disease diagnostic testing kits, and biofertilizers.Current Focus:Building Strong Partnerships: I concentrate on fostering robust partnerships with key stakeholders in the agriculture and food industry, collaborating with research centers, food and feed miller associations, grain grower associations, industry regulators, and regional bodies. These collaborations extend our reach, reinforcing the role of our solutions in promoting food safety.Leading Sales Efforts: Spearheading sales initiatives involves identifying opportunities and transforming them into successful deals. Engaging with prospective clients, understanding their needs, and showcasing how Bora Biotech's diverse products and services can address those needs remain pivotal aspects of my role.Market Expansion: Remaining abreast of developments in biotech and agriculture, I actively seek emerging trends to facilitate Bora Biotech's continuous growth and maintain a competitive edge.Achievements:Building Strong Networks: I've established meaningful connections with research centers, miller and grain grower associations, and regional bodies. These networks create new opportunities for collaboration and drive business growth.Significant Sales Growth: Through effective strategies, I've contributed to substantial revenue growth, resulting in increased qualified leads and successful sales.Securing Key Clients: Successfully closing pivotal sales deals with institutional buyers and large corporations has not only enhanced Bora Biotech's reputation but has also elevated its brand presence in the agriculture sector and food industry. Show less