Bernard Budel

Experience

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  Villa Maria Estate

  Aug 2003 - Sept 2015

  With responsibility for managing the Progressive Enterprises (Countdown, Super Value, Fresh Choice) account for Villa Maria Estate, I strengthened the relationship with one of NZ's most important wine seller and in doing so grew sales, returning market share to previous highs, while maintaining margins.I also took on the responsibility of looking after our on-premise sales team. An absolute pleasure to work closely with three passionate wine professionals. As a team we returned sales in this difficult channel to growth and grew the brand profile of Villa Maria brands in the key locations of Auckland and Wellington. Show less

  • National Key Account Manager / On Premise Sales Manager

    Jan 2014 - Sept 2015

  • European Market Manager

    Jul 2010 - Dec 2013

  • Category Manager

    Jan 2008 - Jul 2010

  • Territory Manager

    Jan 2007 - Jan 2008

  • Merchandiser

    Aug 2003 - Jan 2007
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  Allpress Espresso

  Oct 2015 - Oct 2016

  State Manager NSW

  Responsible for running all operational aspects of a specialty coffee roaster in NSW and ACT. Leading the sales, customer service, training, technical and roasters team while also leading the roastery cafe team.While leading a direct team of seven (in a total team of 35) to grow the Allpress brand, we grew sales year on year, increased understanding of the brand and company purpose throughout the team and built on growing internal relationships to avoid growing pains developing.

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  Red Bull

  Dec 2016 - Jul 2021

  Leading a team of 23 highly talented individuals, our mission was to give Wings to Kiwis and their ideas and increase sales of Red Bull in New Zealand.In this role, my team and I reignited the sales trajectory of the New Zealand business and consistently over achieved on our goals.I also contributed at a Senior Leadership Team level, helping to shape strategies for business health and growth, and ensure the business was well managed through transitionary times. My proudest achievement during my time with Red Bull was the number of internal promotions within my team, including my replacement. for when it was time for me move to my next challenge.The team is now poised for even greater achievements. Show less

  • Sales Director

    Aug 2017 - Jul 2021

  • National Business Manager

    Dec 2016 - Aug 2017
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  Ethos Academy Ltd

  Jul 2018 - now

  Director

  Combining Sports and Values, Ethos Academy is a school holiday program for kids aged 8-13.Held in venues on the North Shore, it brings high end sports training, and a 'learn through play' philosophy.

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  Invivo & Co

  Jul 2021 - now

  Global Sales Director