Michael Sans

Experience

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  Erie County Partnership

  Aug 1983 - Oct 1985

  Public Relations Consultant

  Written and photographic support for newsletters/press releases. Significantly increased program participation and enhanced community awareness through promotional outreach.

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  J.M. Jayson & Co. / U.S. Advertising

  Oct 1985 - Oct 1987

  Assistant Director of U.S. Advertising

  Created innovative marketing, audio/visual materials and presentations. Directed nationwide trade show/seminar participation and production. Functioned as liaison between wholesalers and corporate headquarters, providing appropriate logistical support of sales materials.

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  CCB Services, Inc.

  Jan 1988 - Jun 1988

  Director - Marketing & Public Relations

  Created/produced advertising, sales materials, media releases and audio/visuals. Presented at conferences, meetings, special functions and media interviews. Coordinated PR activities for president and founder. Collected statistical data for market analysis and client needs assessment. Reviewed services and recommended changes based on information gathered.

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  Dr. William M. Scholl College of Podiatric Medicine

  Jul 1988 - Jan 1997

  Director - Continuing Medical Education

  Developed and administered CME seminars, conferences and community education programs. Orchestrated proposals, agreements and departmental budget. Collaborated with committees, chairs and alumni to enhance CME. Designed and implemented alumni needs assessment survey. Identified and obtained program funding sources. Converted paper files, developed and maintained databases. Liaison with professional societies and state regulatory and licensing agencies. Coordinated community outreach programs to foster public understanding and appreciation of podiatric medical services. Produced newsletters, brochures, ads, flyers, etc. Show less

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  Buffalo Prenatal-Perinatal Task Force

  Feb 1997 - May 1998

  Regional Outreach Coordinator

  Fostered public understanding and awareness of the program and services available. Oversaw health information lines, intake records, follow-up files, referral system, and service provider data base/directory updating. Directed program promotion combining advertising with incentives to increase client participation and program visibility. Developed and executed program marketing plans. Increased the organization’s involvement with constituent communities.

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  Lincare, Inc.

  May 1998 - Dec 1999

  Senior Sales Representative

  Interfaced with doctors, hospital administrators, and department heads. Developed and maintained referral source relationships within the medical community. Conducted educational in-service presentations in the use and application of home oxygen and respiratory equipment for referral sources.

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  Baker Shore & DiLorenzo

  Mar 2001 - May 2020

  Director of Marketing / Business Development manager

  Successfully researched and developed new business, doubling the size of the firm within my first two years. Identified new clients and maintained current client relationships. Established a research, marketing, and business development team. Responsible for training and supervision of the marketing staff. Collaborated with additional members within the firm to ensure success and positive client outcomes.