Desislava Vaseva

Experience

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  SMART Communications Ltd.

  Sept 2006 - Mar 2010

  Marketing communications agent / BTL (Below-the-line)

  Responsibilities: Working on promotional and marketing campaigns for key corporate clients such as “Coca-Cola”, “Nestle”, “Lindt”, “Mtel”, “Telenor”, “Nivea”, “Marlboro”, “Procter & Gamble”, “Baileys”, etc. I was helping create the marketing materials on Photoshop and CorelDraw by making minor adjustments to the design or text and working with third-party agencies to order additional marketing materials and coordinating their production (follow-ups, reclamations, modifications). I took part in promotional and marketing events by attracting potential customers, informing them of the products and promotions resulting in increased sales. I have also worked with corporate clients in the process of gathering requirements for marketing campaigns and/or materials and shaping their expectations. Show less

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  Bibendum Wine

  Jun 2010 - Apr 2012

  Marketing communications specialist

  Responsibilities: Working on expanding the brand image of wines such as Damyanitza, Santa Sarah, Noman’s land, Unicato, etc. I was involved in working with supermarkets and other trade places to negotiate for an optimal position of the products and placing marketing materials on strategic positions around them. Working on the organization of promotional events such as wine tastings by coordinating them with the wine vendors and supermarkets and then leading the actual event by attracting potential customers and realizing sales. Show less

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  Fortuna Com

  May 2012 - Jun 2013

  Specialist Product catalog and Social Networks, Professional specialization

  Responsibilities: Working on expanding the brand image of FMCG (Fast Moving Costumer Goods) sector. The company represents products such as “L’oreal”, “Tchibo”, “Davidoff”, “Merci”, “Toffifee”, “Crunchips”, “Schogetten”, “Trisa”, “Poxipol”, etc. I was involved in the shooting, uploading and describing of products in the company’s website www.fortuna.bg. Some of the photos from the product catalog required processing in vector programs like Photoshop (PSD) and Corel Draw (CDR). I was creating publications for Facebook like news texts for promotional activities, discounts, new products and product information for customers. Show less

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  Decathlon France

  Jul 2013 - Nov 2014

  Communications and Management of department into a commercial structure

  Responsibilities: I was responsible for organizing and managing a team in department “Mountain sports”. The work consisted of direct communications with clients, processing and tracking of customer orders, creating a work schedule for the team, tracking product inventory, merchandising of product goods, change of seasons on DAO plan (complete transformation into a commercial zone). Scheduled the handling of new goods by myself and other team leaders so that they are strictly dealt with in the logistic area. In the process of work I went several retraining courses related to the nature of the work-"How to sell successfully?" "How to manage an effective team?" "What you need to know about products of Decathlon Group?", "Why the correct positioning of products is vital to increase satisfied customers?; "Logistics Management", etc. Besides, I worked with specialized internal software Oxylane. Show less

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  Spisanie.to

  Feb 2014 - Dec 2015

  Author of Texts

  Responsibilities: I was creating texts for publication on the website www.spisanie.to. The texts were entirely on movie theme. Requirement for successful apprenticeship was excellent knowledge of the Bulgarian grammar and spelling, orthography, connectivity of text, etc. Link to copyright texts is- http://serial.spisanie.to/author/884-%D0%B4%D0%B5%D1%81%D0%B8%D1%81%D0%BB%D0%B0%D0%B2%D0%B0-%D0%B2%D0%B0%D1%81%D0%B5%D0%B2%D0%B0 .

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  UniCredit Bulbank

  Apr 2015 - Aug 2015

  Event Management - Trainee Position

  Responsibilities: I helped the "Public Relations" department in the organization and management of special events - internal/external events, press conferences, exhibitions, conventions, and seminars. I described the most notable events in Intranet - specialized internal software. I found contractors for the realization of events. Also, I was doing a photo story in Power Point and video "Back on the Stage" in Movie Maker. I have a certificate for the successful completion of the trainee position. Show less

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  APRA Balkans Communication Group

  Nov 2015 - Dec 2015

  Specialist “Public Relations”- Trainee Position

  Responsibilities: I was doing media monitoring (via the site for online journals called MediaZoom) and media clipping for clients such as “Microsoft”, “Kamenitza”, “Nestle”, “Coca- Cola”, “Tokudabank”, “HP”, “SEB Groupe”, “Beiersdorf”, “Glavbolgarstroy”, “Siemens”, “Astra Zeneca”, “Telenor”, etc. I participated in the organization and realization of events organized for these customers by sending email invitations, calling journalists, looking for subcontractors for the creation of gift products, recording the attending guests and giving them gift sets during the events. Also, I created and sent email press releases to journalists. I helped the PR agency APRA with ideas and reported the number of publications in crisis PR. I have a certificate for the successful completion of the internship. Show less

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  ESPA- Private Foreign Language High School

  Jan 2016 - Jan 2016

  PR / Employee "Public Relations"​

  Responsibilities: I was drafting and publishing posts on Facebook pages and I kept up to date the information on corporate websites. Besides, I created and managed a Facebook page, promoting a special event “Friends of the piano”. I was creating advertising concepts and worked with management on their implementation. I participated in the organization and management of special events. I photographed the events and uploaded photos and news on the Internet.

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  The National Gallery

  Feb 2017 - Jan 2019

  Expert Public Relations
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  JAR Computers

  Jan 2019 - now

  Marketing and Advertising Specialist