Heather Canoles

Experience

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  North Point State Park Volunteers Inc.

  May 2005 - Sept 2008

  Board Member
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  AmeriCorps NCCC

  Oct 2008 - Jul 2009

  Team Media Representative
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  Maryland Department of Natural Resources

  May 2011 - Aug 2011

  Communications Intern

  -Wrote, proofed, and edited magazine articles, press releases and website text.-Organized and staffed press and outreach events-Graphic design projects. -Assisted in directing media and citizen inquiries received by phone or email-Updated press lists and calendars

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  The George Washington University

  Aug 2012 - Dec 2013

  Communications Assistant

  •Support the communications team in their work to create, edit, and disseminate the work of AF4Q, including print, email, and web materials.•Collect and write content for the website and AF4Q’s email newsletters, including writing, interviewing stakeholders, editing, and page layout.•Support registration and travel arrangements for AF4Q’s two yearly national meetings.•Provide proofreading and editorial support for AF4Q products and publications.•Manage customer support to broad spectrum of project stakeholders and participants as needed. Show less

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  Laureate International Universities

  Jan 2014 - Oct 2015

  Marketing Communications Specialist

  • Managed email marketing for a database of 70,000+ customers• Increased open rates by 6 percentage points from 23% to 29%• Streamlined email marketing workflow resulting in increased efficiency and capacity• Established data analysis process across multiple marketing channels• Served as social media liaison for 5+ departments • Optimized marketing calendar to enable ‘best practice’ deployment schedules

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  Self-employed

  Jan 2016 - now

  Property Manager

  Own and manage three rental properties.

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  University of Maryland Baltimore County

  May 2016 - Sept 2022

  Marketing Manager
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  University of Maryland

  Sept 2022 - now

  Communications Specialist