
Danielle Toste
Staff Writer

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About me
Strategic Communications | Integrated Marketing | Storytelling | Event Coordination
Education

New Mexico State University
2005 - 2009Bachelor JournalismActivities and Societies: - Peer Educator - Co-instructed the UNIV 150 Freshman Year Experience course and modeled and advised the UNIV 150 students on how to be a successful and effective learner at NMSU. - Recruiter for Peer Education Program - Participated in recruitment activities and interviewed applicants Minored in Government and Marketing

University of the Incarnate Word
2011 - 2013Master's Degree Communication and Media StudiesCapstone project: "The Importance of Effectively Incorporating Social Media Into Nonprofits' Communication Plans"

Purdue University
2023 - 2023Certificate Strategic Communication Management
Experience

49th Fighter Wing
May 2005 - Aug 2006Staff WriterI managed the creation and dissemination of key communications for the base, ensuring accuracy, compliance, and engagement with internal and external audiences.Wrote, edited, and prepared articles for the base newspaper, collaborating with departments and high-ranking officials to ensure accuracy and adherence to government security regulations.Developed and organized visual content for the base channel and marquee, using PowerPoint to convey important updates and announcements.Conducted interviews with program specialists to gather the latest information for press releases, radio programs, and news articles.Coordinated special events in the local area, liaising with media representatives and participants to ensure successful execution.Recipient of Air Combat Command’s Outstanding Small Wing award, recognizing excellence in communications and public affairs efforts. Show less

Greater Las Cruces Chamber of Commerce
May 2009 - Jul 2009Public Relations InternI supported public relations efforts by creating content and enhancing marketing outreach for the local community.Contributed feature stories to the local newspaper, highlighting small businesses to increase their visibility and community engagement.Updated and refined marketing materials distributed to prospective residents, helping to promote the community and attract new residents.

Rock Island Arsenal
Jan 2010 - Aug 2010Public Affairs Specialist InternCreated content and covered local events for www.army.mil, the arsenal's quarterly newsletter, and Army Sustainment Command brochures.

Overland Partners
Jan 2011 - Nov 2011Marketing AssistantI supported the development of sustainable architecture projects by managing proposal creation and marketing efforts.Designed, wrote, and edited Request for Proposals (RFPs) for an architecture firm specializing in sustainability and integrating buildings into the surrounding environment.Created marketing materials and improved the organization of the firm’s graphics library, streamlining access to visual assets for project proposals and presentations.

Guadalupe Valley Electric Cooperative
Dec 2011 - Dec 2013Customer Service RepresentativeI facilitated effective communication between customers and the electric and internet services division, ensuring seamless customer experiences and engagement.Provided exceptional customer service by answering queries, troubleshooting technical issues, and delivering clear, step-by-step instructions for resolving application and service problems.Worked with new customers to set up accounts, ensuring a smooth onboarding process and a positive first impression of the company’s services.Assisted in training new customer service representatives, focusing on effective communication techniques and customer engagement strategies.Prepared reports and managed customer records to maintain accurate data and ensure timely follow-ups.Collaborated with the Public Relations department to coordinate community parades, engaging employees and strengthening community relationships. Show less

York Solutions, LLC
Jan 2014 - Jun 2014Marketing AssistantI enhanced brand visibility and engagement by leveraging social media and content marketing strategies across multiple platforms.Developed, managed, and expanded the company’s presence on social media sites including Facebook, Twitter, LinkedIn, and Google Plus, while maintaining company blogs, websites, and newsletters.Monitored and analyzed social media performance using tools like HubSpot, Hootsuite, and Google Analytics, optimizing strategies based on data insights.Wrote and edited compelling content for company blogs, websites, and marketing materials to boost audience engagement and drive traffic.Drafted and pitched press releases to media outlets, successfully securing media coverage and enhancing brand awareness.Designed creative assets, including infographics, landing pages, flyers, and other marketing collateral, to support promotional campaigns. Show less

First Capital Advisors
Jun 2014 - Jul 2019Investor Relations/Director of MarketingI developed and led strategic brand consistency and engagement across all communication channels, overseeing marketing, public relations, and investor relations efforts.Led the creation and execution of marketing materials, including brochures, flyers, and PowerPoint presentations, to enhance brand visibility.Developed and delivered press releases, media content, executive bios, corporate newsletters, and social media strategies, boosting public and internal engagement.Collaborated with developers to overhaul, launch, and maintain three company websites, ensuring optimal functionality and user experience.Developed and spearheaded internal communications, ensuring clear and consistent messaging across the organization.Designed and managed targeted email marketing campaigns, analyzing their effectiveness to continuously refine strategies.Conducted market research to inform data-driven marketing strategies, optimizing outreach efforts.Managed investor relations, serving as the primary point of contact, ensuring seamless communication with key stakeholders, and maintaining accurate records.Led the recruitment process, from screening candidates to onboarding, and developed internal policies, including the employee handbook. Show less

Argonne National Laboratory
Jul 2019 - nowI support the development and execution of strategic communications plans, ensuring alignment with the directorate's objectives and partnerships.Develop and implement comprehensive communications plans for the directorate, collaborating across Communications and Public Affairs (CPA) to execute stories, events, tours, workshops, and press releases.Write, edit, and oversee the production and distribution of various communication materials, ensuring consistency and quality.Maintain a deep understanding of the directorate’s key priorities, objectives, and partnerships, while staying informed on industry trends relevant to its scientific initiatives.Leverage technical and marketing expertise to provide communication guidance to clients, helping to shape impactful messaging and outreach strategies.Coordinate and manage media access, photo and video activities, and serve as the point of contact for media tours and external engagement.Build strong relationships with internal researchers and leaders, representing the directorate on cross-laboratory initiatives and facilitating its participation in external conferences, workshops, and meetings.Demonstrate excellence in project management, strategy, and planning to drive successful communication efforts and deliver meaningful outcomes.Serve as an Emergency Public Affairs Manager, providing crisis communications support, participating in emergency exercises, supporting emergency operations, and ensuring preparedness in line with Argonne and U.S. Department of Energy regulations Show less
Integrated Communications Manager
Aug 2022 - nowIntegrated Communications Coordinator
Jul 2019 - Aug 2022
Licenses & Certifications
- View certificate

AI for Communications: Level 2
GenEdge ConsultingAug 2024
Volunteer Experience
Board Member
Issued by For The Grace Of on Jul 2015
Associated with Danielle Toste
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