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Capucine VACCHIANI

Capucine VACCHIANI

DIGITAL MARKETING & COMMUNICATION INTERN

Followers of Capucine VACCHIANI3000 followers
location of Capucine VACCHIANIBordeaux, Nouvelle-Aquitaine, France

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  • Timeline

  • About me

    Digital Marketing & Communications

  • Education

    • Lycée Saint-Paul Angoulême

      2008 - 2015
      Baccalauréat Littéraire Mention Assez Bien

      Activities and Societies: Directrice de publication du journal du lycée. Présidente de l'association des lycéens.

    • MBA Spécialisé Digital Marketing & Business

      2019 - 2020
      Master of Business Administration - MBA Shanghai

      Double degree in Digital Marketing & Business to build a bridge between China/Europe via the Digital Revolution, composed of the Specialized MBA (by EFAP) and the Master of Science (by ESSCA), in partnership with HUB Institute & EU-Asia Institute.Digital transformation & Marketing in China› BtoC and BtoB digital marketing› CRM, eCRM & retailing in China› Advertising, experiential marketing & branding using digital channels› Social media, e-commerce, online stores &… Show more Double degree in Digital Marketing & Business to build a bridge between China/Europe via the Digital Revolution, composed of the Specialized MBA (by EFAP) and the Master of Science (by ESSCA), in partnership with HUB Institute & EU-Asia Institute.Digital transformation & Marketing in China› BtoC and BtoB digital marketing› CRM, eCRM & retailing in China› Advertising, experiential marketing & branding using digital channels› Social media, e-commerce, online stores & electronic payment methods› Digital marketing analytics & tracking tools› Data science & big dataDigital business & Transformation in Europe› Ecommerce› Mobile marketing› Digital media (display, video & programmatic)Digital marketing in Europe› SEA› SEO› Affiliate marketing, shopbot & market performance› Email marketing & CRM› Social media in Europe› Analytics Show less

    • EFAP - École des nouveaux métiers de la communication

      2015 - 2020
      Bachelor's degree Communication and Media Studies

      Activities and Societies: - Déléguée de la promotion 2015-2016, 2016-2017 et 2017-2018. - Élue attachée au bureau des sports (BDS dans le BDE Anomali)

    • ESSCA Ecole de management

      2019 - 2020
      Master of Science - MS - Shanghai Marketing digital

  • Experience

    • Leaf Solar Power

      May 2016 - Jun 2016
      DIGITAL MARKETING & COMMUNICATION INTERN

      - Used Adobe Indesign to edit and update marketing materials- Worked with social media tools to analyses and generate reports

    • Banque Populaire Aquitaine Centre Atlantique - BPACA

      Jan 2017 - Dec 2017
      DIGITAL COMMUNICATION AND PR INTERN

      - Generated a crisis strategy and an editorial timetable for social media- Produced press releases and advertising inserts

    • Little Rose Centre

      Jan 2018 - Jan 2018
      DIGITAL COMMUNICATION CONSULTANT

      - Developed a website for the orphanage- Created graphics and maintained content for social media channels

    • Ministère des Armées

      Feb 2018 - Feb 2021
      COMMUNICATION RESERVIST

      - Elaborated a communication strategy and setted-up this strategy- Created content for social media

    • Bébé Voyage

      Jul 2018 - Aug 2018
      DIGITAL COMMUNICATION CONSULTANT

      - Elaborated a strategy for social media channels and developed content- Generated reportings and analyzed the website and social media’s data

    • France-China Business Success Awards

      Oct 2019 - Jun 2020
      JUNIOR MARKETING CONSULTANT

      - Developed market research- Analysed situation with assessment and proposed solutions

    • CHANEL

      Jul 2020 - Dec 2020
      MEDIA PROJECT MANAGER ASSISTANT

      - Managed global out-of-home (OOH) advertising’s strategy- Worked on global display’s strategy - Analyzed social media channels after shows

    • Pernod Ricard

      Jan 2021 - Jun 2021
      DIGITAL MARKETING ASSISTANT

      - Piloted media buying (META, YTB, Snapchat...)- Monitored digital campaigns, analysis and recommendations

    • Rémy Cointreau

      Jun 2021 - Jul 2024

      - Implementing strategies across key markets: GTR, APAC, AMEI & Western Europe- Developing product innovation: concepts, packaging development & launch strategy - Defined the editorial strategy for international social networks- Managed and analyzed the media performance of social networks- Produced digital content

      • INTERNATIONAL BRAND MANAGER

        May 2023 - Jul 2024

      • INTERNATIONAL DIGITAL PROJECT MANAGER

        Jun 2021 - May 2023

    • NAMASTRIP

      Jul 2024 - Jan 2025
      Brand Manager

      - Managing omnichannel communication strategies and partnerships, across multiple channels to drive cohesive growth- Managing paid & organic social media, SEO campaign, etc

    • Ministère de la Défense

      Feb 2025 - now
      Communication Officer - reservist

  • Licenses & Certifications

    • Certification Google Ads

      Google
      Apr 2020

    • Certificat Google Analytics

      Google
      Jan 2020

    • 5 Blue Print Meta certifications

      Meta
      Feb 2025

    • Certificat Data Marketing

      Numberly (1000mercis Group)
      Nov 2022

    • Certification Prestashop

      PrestaShop
      Apr 2020

  • Honors & Awards

    • Awarded to Capucine VACCHIANI
      Finaliste de la "Big Battle" Walt Disney Company May 2018

  • Volunteer Experience

    • Community manager & fundraiser & helper

      Issued by Little Rose Centre on Jan 2018
      Little Rose CentreAssociated with Capucine VACCHIANI

    • Vice-présidente

      Issued by BDE Anomali on Sept 2017
      BDE AnomaliAssociated with Capucine VACCHIANI