Nicole Benadon

Experience

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  San Fernando En Red

  Mar 2016 - Dec 2016

  Communications Intern

  Volunteere at San Andrés University's Innovation Center (CIS). Created an awareness campaign for the ONG "San Fernando en Red" regarding sustainability.

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  Zenda - Digital

  Oct 2017 - Aug 2020

  Managed and successfully delivered multiple overlapping projects for international and local clients, overseeing end-to-end execution of digital marketing strategies across 4+ advertising platforms. Utilized Data Studio to generate customized reports and online dashboards, resulting in increased customer satisfaction and engagement.Drove the analysis and optimization of marketing strategies with a strong focus on performance. Mentored and guided the Account Strategist in implementing the digital marketing plan and adopting best practices to strengthen client relationships.Took the lead in introducing Slack as the office's internal communication tool, streamlining collaboration and enhancing efficiency in account management operations. Show less As an Account Strategist, I collaborate with the agency's major clients, driving the execution of their digital marketing strategies. Responsible for planning, implementing, and optimizing campaigns, my focus lies in meeting the company's key performance indicators (KPIs).Leveraging my expertise as a SEM specialist, I provide strategic guidance to shape the growth of new and existing businesses. With strong communication skills and analytical abilities, I work in a performance-oriented manner, paying meticulous attention to detail. Building long-term relationships with our clients is a priority, ensuring that the team consistently delivers results on a day-to-day basis. Show less

  • Account Manager

    Oct 2017 - Aug 2020

  • Account Strategist Senior

    Oct 2017 - Aug 2018
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  Wingu

  Jun 2019 - Feb 2020

  Researcher

  Analyzed how non-profit organization’s use civic technologies and social media platforms to strengthen public relations and participation. Findings contributed to a research handbook shared on the Wingu Community collaborative platform. Managed social media campaigns and advertising strategies on Facebook & Google Ads for the Welukan Programme, an educational initiative for social impact change makers in Latin America.

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  Phinx Lab

  Sept 2020 - May 2021

  Digital Marketing Lead

  Drove eCommerce platform rebranding, resulting in 62% user visit growth, 19% longer average session duration, and 60% lower bounce rate. Collaborated with sales and UX teams.Achieved 18% Q4 2020 revenue growth by forging key partnerships with electronic giants (Microsoft, Apple, Intel) and implementing omnichannel marketing strategy for Novatech eCommerce.Led HR project to increase new hires retention rates and lower time to productivity. Through a redesign of the onboarding experience, successfully achieved a reduction in the onboarding time from 45 days to 10 days. Earned buy-in from C level executives.Streamlined communications team processes, reducing paperwork by 30% through Excel workshop facilitation.Analyzed eCommerce platform usage with HotJar, proposing data-driven solutions to enhance user experience. Show less

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  IE Business School

  Sept 2021 - Jul 2022

  Master in Customer Experience and Innovation

  Sara [Winner - Best Project 2022]: Secured first place out of eight contestants, earning unanimous jury recognition. Collaborated with a multidisciplinary team to develop a product addressing street safety and community resilience. Orchestrated ideation sessions, created a purpose-driven product roadmap, and aligned with the UN's sustainable development goals.Fintech: Spearheaded a digitally inclusive product for Santander, overseeing the entire process from research to MVP. Created visually appealing service design deliverables in Figma, including journey maps, blueprints, and prototypes. Addressed pain points through qualitative research to enhance the digitalization experience of older adults in financial services.Social Impact (i4Life): Conducted market research, defined customer segmentation, and developed a compelling value proposition. Contributed to revolutionizing the rehabilitation process for stroke patients, creating an impactful and transformative experience.Gamifit: Shaped the design direction and product vision of a fitness app. Led user testing, guided UX designers, and facilitated the execution of the final prototype. Prioritized the product roadmap for optimal user engagement and growth.Conducted a usability testing and generated a comprehensive report on the Google Maps App. Identified usability issues and provided actionable recommendations to enhance the user experience. Show less

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  IE University

  Dec 2022 - now

  As product marketing specialist, I drive impactful marketing initiatives that enhance our academic offerings across multiple schools and bachelor programs. My role involves: project management, strategic collaboration, market analysis, campaign management, content creation, performance metrics.I focus on:Vision & Strategy: Developing a clear understanding of the audience to tailor personalized experiences and align marketing initiatives with overarching goals.Prioritization & Problem-Solving: Managing multiple projects, balancing trade-offs, and collaborating across diverse teams to ensure seamless execution of initiatives.Execution & Coordination: Partnering with stakeholders to hit timelines, streamline processes, and measure performance metrics to continuously refine campaigns.Communication: Acting as the bridge between teams, ensuring alignment on goals, messaging, and deliverables to foster collaboration and achieve strategic objectives. Show less Passionate about marketing and education, I hold a pivotal role at IE University, where I am responsible for overseeing the marketing initiatives of six IE Univeristy Bachelor Programs and other cross-functional units across the institution.My responsibilities include:- Strategic portfolio growth.- Marketing strategy leadership.- Customer journey optimization. - Driving content creation and platform growth.- Crafting inspirational and educational narratives.Awards: Selected to participate at the IE Stakeholder Program in Jan 2024.Results: Achieved a 101.8% enrollment growth, surpassing objectives by a significant margin. Suprassed enrollment target by 33% on the launch of two new Scitech Programs.I utilize various channels such as digital marketing, social media, email marketing, and content marketing, to effectively reach and engage prospective students, showcasing the unique value and offerings of the university's programs.I maintain regular communication with current students to better understand their experiences, needs, and expectations, with a focus on enhancing their experiences. My goal is to leverage this positive experiences to effectively market our institution.I collaborate and work closely with internal teams such as academic departments, admissions, campus life, and external design teams to ensure seamless execution of marketing initiatives. Building strong relationships with external vendors and agencies, overseeing their work and ensuring alignment with brand guidelines is key to my role. Show less

  • Product Marketing

    Oct 2024 - now

  • Marketing Specialist

    Dec 2022 - Oct 2024
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  IE Business School

  Nov 2024 - now

  Adjunct Professor (Mentor)

  The Mentorship Program supports current students of the Master in Customer Experience and Innovation on a regular basis. The use of the Human Centered Design approaches aim to fuel innovative solutions and improve the learning experience at the IE Business School.