Luca Briaschi

Experience

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  SPORT CONSULTING

  Jun 2010 - Jan 2014

  Football Scouting & P.R.

  - Identify the young future talents by attending matches, tournaments and national competitions- Approach and contact players with the aim to enhance the assets base- Nurture the relationships with athletes (families), clubs and other key players of the football environment- Enhance the agency reputation throughout the sector

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  Abercrombie & Fitch

  Feb 2011 - Jan 2014

  Store Manager

  - Lead, inspire and manage a high performing and positive store team- Monitor, coach and provide feedback to the staff in order to ensure his growth- Maintain outstanding store conditions and visual merchandising standards- Make key decisions in line with company operations and policies- Report to the Top Management on buying trends, customer needs and store KPIs

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  Space 23

  Jan 2014 - Aug 2017

  Trade Marketing Manager

  - Direct and oversee all Marketing initiatives and company events- Develop the annual Marketing business and commercial plan- Build the brand strategy in line with company objectives- Plan and implement in-store / online promotional campaigns and digital projects- Manage the company Marketing budget- Develop smart and strategic partnership with key industry players, agencies and vendors- Lead all the aspects of the marketing materials distribution across the retail network- Coordinate social media strategy and focus on Digital P.R. Show less

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  Adidas

  Aug 2017 - Jul 2019

  Brand Activation Manager

  - Build and develop the KC activation plan, in line with product launches and brand stories- Organize and oversee campaign execution, retail communication and KC brand events - Develop and manage the annual Retail Marketing budget- Create an in-store link between consumer retail experience and adidas Brand- Reinforce connections with Brand Communities and Ambassadors- Drive vision and future of adidas brand through execution of the best marketing activation

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  Anytime Fitness Italia

  Jul 2019 - now

  Marketing & Communication Manager

  STRATEGIC PLANNING: Manage and supervise the Marketing & Communication department (B2B & B2C), develop and execute comprehensive marketing and communication strategies aligned with the company's overall objectives, provide strategic guidance to local teams / marketers to ensure consistency and alignment with brand initiatives, collaborate with cross-functional teams to integrate marketing plans with product launches, events, and corporate initiatives, manage Marketing budget and ensure the expenses are controlled and well allocated. BRAND MANAGEMENT: Safeguard and enhance the company's brand identity, oversee the development and implementation of brand guidelines, ensuring a consistent brand message across all touchpoints, monitor market trends and competitor activities to identify opportunities for brand differentiation, protect the brand image and reputation.**Member of the Anytime Fitness Global Brand Council**MARKETING CAMPAIGNS AND ACTIVATIONS: Lead the planning, execution, and optimization of integrated marketing campaigns to drive brand awareness and customer acquisition, brief and oversee external providers (PR & communication agencies, press & media assets...), utilize data and analytics to measure the effectiveness of campaigns and adjust strategies accordingly, identify areas of improvement and report to the board of directors, drive the company's digital marketing efforts, including SEO, SEM, social media, and email marketing, organize business and consumer events (trade shows, clinics, conventions and corporate events). Show less