Jessica McCarthy

Experience

• 

  RBW

  Sept 2008 - Jan 2009

  Assistant Account Executive

  Client: CORT- Led team in development of creative including CORT’s 2009 print campaign, collateral, and radio scripts. - Managed media planning and placement for CORT’s multi-million dollar corporate and 36 district campaigns.

• 

  Jessica Brown

  Feb 2009 - Jun 2009

  Freelance Advertising & Social Media Consultant

  Client industries included: Advertising, Consulting, Marketing Research, Retail, B2B, Non-Profit and Financial.- Conducted and analyzed market research to formulate reports on companies, products, and services.- Developed and implemented marketing plans.- Trained clients on the use of Social Media and created a plan that fits their goals.- Created presentations for client meetings.

• 

  MedThink Communications

  Apr 2009 - Sept 2009

  Junior Account Executive

  Client industries included: Pharmaceutical, Medical Device, Medical Research- Assisted Partners and Senior Vice President in all business development operations. - Managed new business department and coordinated with other agency departments to ensure deadlines were met. - Created all new business presentations, pitches and proposals. - Implemented social media practices for agency and provided social media intelligence & consultations for clients.

• 

  McKinney

  Sept 2009 - Nov 2011

  Project Leader

  Clients: Coldwell Banker Real Estate, EAS, Lenovo, Gap International, Wuhu- Led launch of mobile-responsive landing page and international campaign for Lenovo’s RapidBoot technology. - Headed discovery, design and development phases of the EAS.com redesign, which delivered a unique training and product-selection experience by focusing on the goals & needs of consumers. - Aided in launch of revolutionary new McKinney.com, which offers the same web experience across all mobile devices, and was the first site to win both the FWA Site of the Day and FWA Mobile Site of the Day. - Managed all TV and print projects for Coldwell Banker and all digital work for EAS, directly resulting in significant increase in site traffic. - Collaborated with travel start-up to implement recommended site features, design, marketing & financial plan. Show less

• 

  American Advertising Federation of the Triangle

  May 2010 - Jun 2011

  Board Member

  In addition to board member duties, also managed award-winning, pro bono PSA campaign for nonprofit organization, Coalition to Unchain Dogs.

• 

  Hill Holliday

  Nov 2011 - Feb 2014

  Account Supervisor

  Client: Liberty Mutual Insurance- Led the development and launch of a fully integrated campaign for Liberty Mutual Commercial Insurance, including video, print, digital, radio, collateral, social & content. - Managed multiple partners in the design, content creation & development of LibertyMutualGroup.com/Business. - Worked with social, content and media teams to develop a new B2B social strategy and execute paid and organic programs resulting in increased brand engagement and consideration. Show less

• 

  Toth + Co

  Mar 2014 - Mar 2016

  Account Supervisor

  Clients: Park Hyatt, Hyatt House, Hyatt Place, Grand Hyatt, Timex, Maurices, Hickey Freeman, Colt, Playskool- Unearth and analyze key insights to develop business, marketing and communications strategies for clients.- Managed the strategy, design, content creation & development of the Hyatt House Neighborhood Guide recommendation site.- Led the creative development, photo & video shoots, and international launches of new Park Hyatt, Hyatt Place, and Hyatt House campaigns, including print, online video, digital, radio, OOH and social media.- Managed the 2014 rebrand of Hickey Freeman Tailored Clothing and development of “h” (new brand targeting younger consumers), including brand books, photo shoots, collateral, POS signage, clothing labels and hangtags. Show less

• 

  Global Thinking

  Mar 2016 - Aug 2017

  Account Director

  Clients: National Association for Music Education, Give a Note Foundation, T. Rowe Price, Motley Fool, Automattic- Develop strategy and communications plans for clients.- Lead account management team.- Manage the creative development and production process ensuring strategic execution, quality and consistency across campaigns.- Developed and implemented company-wide processes and procedures to create focus and efficiencies.- Led the rebrand of the National Association for Music Education and integrated campaigns for awareness, membership, and advocacy.- Led the strategy, design & development of the Give a Note Foundation & Tri-M Musical Honors Society websites. Show less

• 

  Joy Riot

  Aug 2017 - now

  President & Co-Founder

  The term “joy riot” is more than a cool juxtaposition of words. It’s the pure essence of what an ad should be: something that gets your attention—but for all the right reasons.