Danny Cruz

Experience

• 

  FEDERAL MOGUL

  Aug 1987 - Apr 1998

  Develop business plans for the accounts in the Dallas/Fort Worth markets as well as surrounding areas to create a demand and preference for FM products and brands. Leveraged data to assist the accounts in creating marketing strategies for their company jobber stores and customer base. Worked with the accounts purchasing agents to ensure the correct inventory was in place at the warehouse and company jobber stores. Attended open houses and trade shows to present FM products to the technicians, service writers and shop owners. Show less

  • Account Manager

    Apr 1997 - Apr 1998

  • Customer Service Supervisor

    May 1994 - Apr 1997

  • Distribution Supervisor

    Aug 1987 - May 1994
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  Federal-Mogul Motorparts

  Apr 1998 - Feb 2019

  Sales Development Manager

  Develop business plans and create preference for Federal-Mogul Motorparts products and brands. Leveraged sales and marketing efforts to increase market share with the WD customers. Held training clinics for the accounts sales teams with focus on features and benefits of FMMP products. Scheduled sales blitz activities with the accounts outside sales team to present promotions and new products. Strategic business planning, new business prospecting, competitive changeover planning and implementation at the WD and jobber channels. Reduced warranties at the WD customers by training the returns and warranty managers. Attended open houses and trade shows to promote FMMP product lines to the technicians, service writers and shop owners. Leveraged analytical data to ensure the WDs had the corrected inventory for their warehouses as well as their company jobber stores. Show less

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  XL Parts

  Mar 2019 - Oct 2020

  Outside Sales Representative
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  Continental Battery

  Jan 2021 - now

  Market Manager