John Venable

Experience

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  Capital One | Aquent

  May 2004 - Aug 2005

  Technical Editor

  • Edited direct mail solicitations, outbound telemarketing scripts and disclosure letters for style, accuracy and legal compliance on 200+ marketing pieces for major financial services provider.• Partnered closely with writers, designers and marketing managers to plan, develop and refine content.• Performed periodic spreadsheet audits containing large amount of sensitive, variable, versioned data.• Worked within Six Sigma and Lean processes

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  Giant Eagle, Inc.

  Aug 2005 - Nov 2016

  Copywriter

  • Developed, maintained and evolved brand voice for large regional grocery chain and sub-platforms across print, broadcast and digital media.• Authored 50+ issues of Stewards Spotlight, a monthly, customer-facing newsletter that helped Beer, Wine and Liquor business achieve 37% sales growth in FY 2014.• Wrote and maintained 100-page in-house copy style guide.• Supervised hiring, training and development of proofreaders.• Researched and maintained library of competitive collateral for identifying industry buzzwords, neologisms and rhetorical trends. Show less

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  Allegheny Wine Mixer

  Aug 2012 - Jul 2023

  Marketing And Communications Manager

  • Developed brand voice, oversaw web, e-mail, and print marketing and promotion initiatives for popular 50-seat Pittsburgh wine bar named Best Bar in Pittsburgh by Pittsburgh Magazine, February 2017.• Via Squarespace, designed, maintained and created content for bar website.• Wrote regular wine-themed articles for site blog.• Partnered with local business owners, restaurateurs, chefs and wine reps to plan, promote and execute unique, successful on- and off-site events.

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  Highmark Health

  Aug 2017 - now

  • Copy Manager | Diversified Businesses & Growth

    Jul 2023 - now

  • Lead Copywriter

    Sept 2020 - Jul 2023

  • Senior Copywriter

    Aug 2017 - Jul 2023